Discover Google’s new AI-powered tool that offers a personalized virtual shopping experience, enabling you to see clothes on different models.
- Google has unveiled a cutting-edge AI tool that allows online shoppers to virtually try on clothes on models of various sizes, ethnicities, and body types.
- The try-on feature uses Google’s generative AI, trained using a variety of image pairs, to generate a realistic image of a person wearing a specific outfit.
- The tool currently caters to women’s tops across major brands, with plans to extend the feature to men’s tops later this year.
Google’s Game-Changing AI Revolutionizes Online Shopping
Let’s kick-start the conversation with the breaking news buzzing in the online shopping sphere: Google has introduced a ground-breaking AI tool, adding another level of convenience to your digital shopping cart. What if you could virtually try on clothes before you clicked ‘purchase’? What if you could see how those clothes draped and fit on bodies similar to yours? Google’s AI-powered tool makes this dream a reality, transforming how we approach online shopping.
Say Hello to Your Virtual Fitting Room
This next-generation tool, rolled out for US shoppers on a fine Wednesday, acts as your virtual fitting room, presenting a spectrum of models from sizes XXS to 4XL. And what’s even more impressive, the models vary in skin tones, ethnicities, and body types, mirroring the true diversity of shoppers out there.
The try-on tool breaks barriers by letting you see how clothes “drape, fold, cling, stretch, and form wrinkles and shadows” on models reflecting a wide array of body shapes and sizes, as stated in Google’s blog.
The Magic Behind the Virtual Curtain
This isn’t just a new feature; it’s a leap forward in technological innovation. Google’s virtual try-on uses an AI technique called diffusion to generate a photorealistic image of a person wearing an outfit. The result? You see how a specific item of clothing would really look, on a body that looks like yours. The tool also lets shoppers fine-tune their search by colors, styles, and patterns and provides options from retailers across the web.
But let’s talk about the powerhouse that makes this possible: Google’s generative AI. Trained using numerous pairs of images, each showing a person wearing a garment in two unique poses, the AI progressively subtracts noise from an image, leading it step by step, closer to a target. The outcome? A tool that adapts clothing to different models.
All Shoppers Welcome
Initially available for women’s tops across brands like Anthropologie, Everlane, Loft, and H&M, Google plans to expand this feature to men’s tops later this year. So, buckle up, gents; your virtual fitting room will be ready soon!
However, the advent of AI in the fashion industry hasn’t been without its controversies. Models have voiced concerns about AI exacerbating longstanding inequalities, as models are largely low-paid independent contractors. Addressing this concern, Google stressed it opted to use real models and a diverse range for its new feature.
Google’s innovative AI-powered try-on tool is undoubtedly transforming the landscape of online shopping, making it more inclusive and personalized than ever before.