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First POST: Addressable Transcendence

BY Micah L. Sifry | Tuesday, July 22 2014

What San Francisco techies and tenant activists have in common; the future of online political targeting; problems with Washington DC's new open data policies; and much, much more. Read More

Romney Campaign Digital Director: Online Efforts Enjoyed Success

BY Miranda Neubauer | Wednesday, December 12 2012

In a blog post, Zac Moffatt wrote that just because the Romney campaign lost the election doesn't mean its digital efforts were not successful. Read More

For Romney's Digital Campaign, a Second-Place Finish

BY Nick Judd | Wednesday, November 7 2012

At every phase of the campaign, Mitt Romney's digital operation was half a step behind the technological savvy of Barack Obama's online team — at several moments, announcing features or ideas hours, days or months after the Obama campaign had already rolled them out. Read More

Mitt Romney's Campaign Takes Tech "Parity" With OfA to a Whole New Level

BY Nick Judd | Monday, September 10 2012

On Aug. 25, Mitt Romney's campaign announced "Victory Wallet," which allows users who opt in to authorize one-click donations to the campaign going forward. As BuzzFeed and Salon also noted, following the klaxon call of progressive digital activists Jessica Morales and Matt Ortega, the Romney campaign was using copy on that page that is identical to the text used by Obama for America for its very same feature. Read More

At Republican National Convention, Romney's Digital Director Hints At New App

BY Nick Judd | Thursday, August 30 2012

On a public Google Hangout Thursday afternoon, Mitt Romney's digital director, Zac Moffatt, announced that the campaign will soon roll out an event app that will handle event ticketing and provide a "social" component by pulling in Twitter and Facebook posts during a several-hour period around events. The upcoming app is not the only thing Team Romney has been up to. Over the weekend, the campaign rolled out "Victory Wallets," an analog to the one-click donations feature Barack Obama's campaign and the software firm Blue State Digital released earlier this year. Read More

It's the Romney Veepstakes, Pushed Straight to Your Phone

BY Sarah Lai Stirland | Tuesday, July 31 2012

Mitt Romney's Digital Director Zac Moffatt says that push notifications through smartphone apps are a better way of notifying huge numbers of people about timely events than text messages. Read More

At #PDF12, Zac Moffatt Talks Digital Strategy

BY Nick Judd | Tuesday, June 12 2012

Zac Moffatt at Personal Democracy Forum 2012. Photo: Esty Stein / PDM

In a talk on PDF's main stage at New York University's Skirball Center for the Performing Arts, Mitt Romney's digital director Zac Moffatt delivered a pitch for online advertising. He pointed to survey data that indicates one in three online adults — and a majority of adults at all age levels are online, according to recent Pew data — are completely ignoring "live television," focusing instead on using tools like DVR to skip over ads entirely. The result is an ever-decreasing audience for television ads, something that makes digital work more important than people seem to think, Moffatt said. Read More

In Pivot to General, Romney Campaign Seeking to Build Out Digital Staff

BY Nick Judd | Thursday, May 10 2012

Mitt Romney. Photo: Austen Hufford

For Personal Democracy Plus subscribers:The Romney campaign is advertising technology-related jobs on Mashable. (via @adamostrow)

Romney digital director Zac Moffatt says a robust internal tech staff is the new normal for presidential campaigns, but those positions weren't a priority during primary season.

"This is what people are doing online in 2012," he told techPresident Thursday morning. "This is the team that we need to build to be successful."

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Oh MyMitt: Romney's Not So Excellent Online Metrics [UPDATED]

BY Micah L. Sifry | Monday, October 17 2011

Last Saturday was "National Call Day" for Mitt Romney's presidential campaign, an all-hands-on-deck effort to rally volunteers to make calls from their homes "to share Mitt's pro-growth message and build support for the ... Read More

Romney's Digital Director on Being Senior Staff

BY Nancy Scola | Thursday, June 2 2011

Zac Moffatt; video still via Targeted Victory ClickZ's Kate Kaye talks with Zac Moffatt, the digital director for Team Romney. Moffatt told Kaye about the importance of having a digital campaign lead who is an in-house ... Read More

News Briefs

RSS Feed wednesday >

First POST: Responding

The aftermath of Ferguson continues to reverberate; how one Senate campaign took advantage of Facebook's micro-targeting tools; the new Congress' tech agenda; and much, much more GO

tuesday >

First POST: Sad Reality

How social media changed the course of the Ferguson story; Ready for Hillary's 3-million-member email list; why Mark Cuban opposes net neutrality rules; and much, much more. GO

monday >

First POST: All Against All

Why Uber isn't "the future" of cities; why journalists lost control of journalism; how Sean Parker is spending his political money; and much, much more. GO

friday >

First POST: Power Frames

The differences between "old power" and "new power"; Uber as a new/old power hybrid; debating Clay Shirky's feminist cred; and much, much more. GO

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