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Romney Campaign Digital Director: Online Efforts Enjoyed Success

BY Miranda Neubauer | Wednesday, December 12 2012

In a blog post, Zac Moffatt wrote that just because the Romney campaign lost the election doesn't mean its digital efforts were not successful. Read More

For Romney's Digital Campaign, a Second-Place Finish

BY Nick Judd | Wednesday, November 7 2012

At every phase of the campaign, Mitt Romney's digital operation was half a step behind the technological savvy of Barack Obama's online team — at several moments, announcing features or ideas hours, days or months after the Obama campaign had already rolled them out. Read More

Mitt Romney's Campaign Takes Tech "Parity" With OfA to a Whole New Level

BY Nick Judd | Monday, September 10 2012

On Aug. 25, Mitt Romney's campaign announced "Victory Wallet," which allows users who opt in to authorize one-click donations to the campaign going forward. As BuzzFeed and Salon also noted, following the klaxon call of progressive digital activists Jessica Morales and Matt Ortega, the Romney campaign was using copy on that page that is identical to the text used by Obama for America for its very same feature. Read More

At Republican National Convention, Romney's Digital Director Hints At New App

BY Nick Judd | Thursday, August 30 2012

On a public Google Hangout Thursday afternoon, Mitt Romney's digital director, Zac Moffatt, announced that the campaign will soon roll out an event app that will handle event ticketing and provide a "social" component by pulling in Twitter and Facebook posts during a several-hour period around events. The upcoming app is not the only thing Team Romney has been up to. Over the weekend, the campaign rolled out "Victory Wallets," an analog to the one-click donations feature Barack Obama's campaign and the software firm Blue State Digital released earlier this year. Read More

It's the Romney Veepstakes, Pushed Straight to Your Phone

BY Sarah Lai Stirland | Tuesday, July 31 2012

Mitt Romney's Digital Director Zac Moffatt says that push notifications through smartphone apps are a better way of notifying huge numbers of people about timely events than text messages. Read More

At #PDF12, Zac Moffatt Talks Digital Strategy

BY Nick Judd | Tuesday, June 12 2012

Zac Moffatt at Personal Democracy Forum 2012. Photo: Esty Stein / PDM

In a talk on PDF's main stage at New York University's Skirball Center for the Performing Arts, Mitt Romney's digital director Zac Moffatt delivered a pitch for online advertising. He pointed to survey data that indicates one in three online adults — and a majority of adults at all age levels are online, according to recent Pew data — are completely ignoring "live television," focusing instead on using tools like DVR to skip over ads entirely. The result is an ever-decreasing audience for television ads, something that makes digital work more important than people seem to think, Moffatt said. Read More

In Pivot to General, Romney Campaign Seeking to Build Out Digital Staff

BY Nick Judd | Thursday, May 10 2012

Mitt Romney. Photo: Austen Hufford

For Personal Democracy Plus subscribers:The Romney campaign is advertising technology-related jobs on Mashable. (via @adamostrow)

Romney digital director Zac Moffatt says a robust internal tech staff is the new normal for presidential campaigns, but those positions weren't a priority during primary season.

"This is what people are doing online in 2012," he told techPresident Thursday morning. "This is the team that we need to build to be successful."

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Oh MyMitt: Romney's Not So Excellent Online Metrics [UPDATED]

BY Micah L. Sifry | Monday, October 17 2011

Last Saturday was "National Call Day" for Mitt Romney's presidential campaign, an all-hands-on-deck effort to rally volunteers to make calls from their homes "to share Mitt's pro-growth message and build support for the ... Read More

Romney's Digital Director on Being Senior Staff

BY Nancy Scola | Thursday, June 2 2011

Zac Moffatt; video still via Targeted Victory ClickZ's Kate Kaye talks with Zac Moffatt, the digital director for Team Romney. Moffatt told Kaye about the importance of having a digital campaign lead who is an in-house ... Read More

Transparency and Public Shaming: Pakistan Tackles Tax Evasion

In Pakistan, where only one in 200 citizens files their income tax return, authorities published a directory of taxpayers' details for the first time. Officials explained the decision as an attempt to shame defaulters into paying up.

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wednesday >

Facebook Seeks Approval as Financial Service in Ireland. Is the Developing World Next?

On April 13 the Financial Times reported that Facebook is only weeks away from being approved as a financial service in Ireland. Is this foray into e-money motivated by Facebook's desire to conquer the developing world before other corporate Internet giants do? Maybe.

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The Rise and Fall of Iran's “Blogestan”

The robust community of Iranian bloggers—sometimes nicknamed “Blogestan”—has shrunk since its heyday between 2002 – 2010. “Whither Blogestan,” a recent report from the University of Pennsylvania's Iran Media Program sought to find out how and why. The researchers performed a web crawling analysis of Blogestan, survey 165 Persian blog users, and conducted 20 interviews with influential bloggers in the Persian community. They found multiple causes of the decline in blogging, including increased social media use and interference from authorities.

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tuesday >

Weekly Readings: What the Govt Wants to Know

A roundup of interesting reads and stories from around the web. GO

Russia to Treat Bloggers Like Mass Media Because "the F*cking Journalists Won't Stop Writing"

The worldwide debate over who is and who isn't a journalist has raged since digital media made it much easier for citizen journalists and other “amateurs” to compete with the big guys. In the United States, journalists are entitled to certain protections under the law, such as the right to confidential sources. As such, many argue that blogging should qualify as journalism because independent writers deserve the same legal protections as corporate employees. In Russia, however, earning a place equal to mass media means additional regulations and obligations, which some say will lead to the repression of free speech.

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Politics for People: Demanding Transparent and Ethical Lobbying in the EU

Today the Alliance for Lobbying Transparency and Ethics Regulation (ALTER-EU) launched a campaign called Politics for People that asks candidates for the European Parliament to pledge to stand up to secretive industry lobbyists and to advocate for transparency. The Politics for People website connects voters with information about their MEP candidates and encourages them to reach out on Facebook, Twitter or by email to ask them to sign the pledge.

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monday >

Security Agencies Given Full Access to Telecom Data Even Though "All Lebanese Can Not Be Suspects"

In late March, Lebanese government ministers granted security agencies unrestricted access to telecommunications data in spite of some ministers objections that it violates privacy rights. Global Voices reports that the policy violates Lebanon's existing surveillance and privacy law, Law 140, but has gotten little coverage from the country's mainstream media.

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friday >

In Google Hangout, NYC Mayor de Blasio Talks Tech and Outer Borough Potential

New York City Mayor Bill de Blasio followed the lead of President Obama and New York City Council member Ben Kallos Friday by participating in a Google Hangout to help mark his first 100 days in office, in which the conversation focused on expanding access to technology opportunities through education and ensuring that the needs of the so-called "outer boroughs" aren't overlooked. GO

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