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With "RePurpose," AFL-CIO Invites Supporters to Join in Playing Politics

BY Sarah Lai Stirland | Tuesday, September 18 2012

Political organizing may soon start looking like a frequent flyer redemption program.

Workers' Voice, the Super PAC of the AFL-CIO, pulled the wraps off of its high-tech organizing model on Tuesday, which it has named rePurpose. The idea is to use points to better reward campaign volunteers — but rather than those points earning t-shirts or buttons, organizers say, they go towards a stake in how the PAC actually spends its resources.

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