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Republican Party's Technology Revival Hopes Hinge On Data and Data Analysis

BY Nick Judd | Thursday, February 7 2013

Republicans using GOP Data Center, the RNC's centralized voter database, logged about 80.5 million voter contacts during the 2012 election, mostly in battleground states. That includes 14.5 million door-knocks in battleground states and another 900,000 in highly competitive races outside of the presidential battleground, according to Republican National Committee spokesman Sean Spicer.
The numbers confirm what Republicans already know: They were whalloped in 2012. In the Obama campaign's "Legacy Report," campaign officials claim volunteers contacted voters nearly twice as often as their Republican counterparts did — about 150 million times. (That number includes volunteer recruitment and voter turnout attempts.) Read More

The Data Superiority Wars Take a Semantic Turn

BY Nick Judd | Friday, April 6 2012

Well known to many is "microtargeting," the practice of gathering data on individual supporters from across a variety of sources, profiling those supporters to identify the right cohort to reach with a given message, and then reaching out — perhaps in selectively placed online ads. The New York Times' Nick Confessore writes that the successor to Voter Vault, the Republican National Committee's current voter database, will instead "nano-target," whatever that means — while it probably means picking out individual voters as opposed to groups, no definition is offered in the piece — to the derision of some on the left. Read More

The Political Right is Looking to Reclaim Data Superiority

BY Nick Judd | Wednesday, November 9 2011

On Monday, the Guardian's Ed Pilkington hinted at the creation of a new database — either a "voter file" or "a database connecting millions of Americans" — to support the political causes and campaigns backed ... Read More

The Online Impact of McCain's Decentralized Campaign

BY Patrick Ruffini | Tuesday, March 18 2008

Last week, the McCain campaign announced a break from the BC'04 command-and-control model in the political department. There will be no political director, and instead authority will be devolved to the states and ... Read More

News Briefs

RSS Feed today >

First POST: Responding

The aftermath of Ferguson continues to reverberate; how one Senate campaign took advantage of Facebook's micro-targeting tools; the new Congress' tech agenda; and much, much more GO

tuesday >

First POST: Sad Reality

How social media changed the course of the Ferguson story; Ready for Hillary's 3-million-member email list; why Mark Cuban opposes net neutrality rules; and much, much more. GO

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First POST: All Against All

Why Uber isn't "the future" of cities; why journalists lost control of journalism; how Sean Parker is spending his political money; and much, much more. GO

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First POST: Power Frames

The differences between "old power" and "new power"; Uber as a new/old power hybrid; debating Clay Shirky's feminist cred; and much, much more. GO

thursday >

First POST: Creeping

Senator Al Franken's tough questions for Uber's CEO; how the NSA could make its phone metadata program permanent; global privacy groups launch a personal spyware catcher called Detekt; and much, much more. GO

Recreation.gov and other Govt Projects Move Toward Embracing New Digital Approach

A draft request for proposals for the revamping of Recreation.gov will include a requirement that reservation availability data be publicly accessible and that all proposals detail how they will enable third-party sales, as two members of the United States Digital Services have joined the government team overseeing the RFP, meeting some key demands of civic technologists and consumer oriented technology companies. GO

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