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Republican Party's Technology Revival Hopes Hinge On Data and Data Analysis

BY Nick Judd | Thursday, February 7 2013

Republicans using GOP Data Center, the RNC's centralized voter database, logged about 80.5 million voter contacts during the 2012 election, mostly in battleground states. That includes 14.5 million door-knocks in battleground states and another 900,000 in highly competitive races outside of the presidential battleground, according to Republican National Committee spokesman Sean Spicer.
The numbers confirm what Republicans already know: They were whalloped in 2012. In the Obama campaign's "Legacy Report," campaign officials claim volunteers contacted voters nearly twice as often as their Republican counterparts did — about 150 million times. (That number includes volunteer recruitment and voter turnout attempts.) Read More

The Data Superiority Wars Take a Semantic Turn

BY Nick Judd | Friday, April 6 2012

Well known to many is "microtargeting," the practice of gathering data on individual supporters from across a variety of sources, profiling those supporters to identify the right cohort to reach with a given message, and then reaching out — perhaps in selectively placed online ads. The New York Times' Nick Confessore writes that the successor to Voter Vault, the Republican National Committee's current voter database, will instead "nano-target," whatever that means — while it probably means picking out individual voters as opposed to groups, no definition is offered in the piece — to the derision of some on the left. Read More

The Political Right is Looking to Reclaim Data Superiority

BY Nick Judd | Wednesday, November 9 2011

On Monday, the Guardian's Ed Pilkington hinted at the creation of a new database — either a "voter file" or "a database connecting millions of Americans" — to support the political causes and campaigns backed ... Read More

The Online Impact of McCain's Decentralized Campaign

BY Patrick Ruffini | Tuesday, March 18 2008

Last week, the McCain campaign announced a break from the BC'04 command-and-control model in the political department. There will be no political director, and instead authority will be devolved to the states and ... Read More

News Briefs

RSS Feed tuesday >

First POST: Waking Up

Hillary Clinton's deleted emails might not be as gone as she thinks; people making decisions about encryption know nothing about encryption; Meerkat is dead (already); finding out that Facebook filters the newsfeed is, to some like waking up in the Matrix; and much, much more. GO

monday >

First POST: Clueless

Why boycotting Indiana isn't the greatest idea; but people and companies are still doing it anyway; "Flak for Slack chaps in yak app hack flap"; and much, much more. GO

friday >

First POST: Net Effects

Ballooning digital campaign teams; early registration deadlines kept millions of people from voting in 2012; love letters to Obamacare; and much, much more. GO

thursday >

First POST: Data-Driven

Get to know Clinton's digital team even better; Ted Cruz election announcement-related fundraising offers peak into the coming data-driven campaign arms race; New York City launches online community engagement pilot program called IdeaScale; and much, much more. GO

wednesday >

First POST: Too Much Information

Will Facebook become the Walmart of News?; Hillary Clinton's digital team; how easy it is to get your hands on 4.6 million license plate scans; and much, much more. GO

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