#StopKony: The Simple Viral Demand That Sparked a Broad Debate
BY Nick Judd | Wednesday, March 7 2012
Every part of a viral marketing campaign targeted at raising pressure on the U.S. and other governments to work towards the capture of Lord's Resistance Army leader Joseph Kony, called "Kony 2012," is fascinating. (Some supporters also invented the hashtag #stopkony, hence the headline.) The campaign intends to pressure specific American elected officials, using the newfound power of networked public opinion to spur more action. Last year, President Barack Obama ordered 100 military advisors to help the Ugandan military remove Kony. But the campaign's scale and the narrow focus of the advocacy in its centerpiece, a free 30-minute web video with high production values, raised a laundry list of questions about its sponsor organization, their exact goals and their mission. Read More
Iowans Are Watching Rick Perry's 'Oops' Moment, YouTube Says
BY Nick Judd | Friday, November 11 2011
Rick Perry's "Oops" is being widely viewed in the swing states, YouTube's Ramya Raghavan writes: Footage of the "oops" moment was viewed over half a million times in the twelve hours following the debate, and that number ... Read More
Sex Columnist Who Savaged 'Santorum' Threatens 'Rick' Next In Online Video
BY Nick Judd | Thursday, July 28 2011
Ever since Rick Santorum first joined the hunt for the Republican presidential nomination, his "Google problem" — and the man behind it — has returned to haunt him. And it keeps getting worse. "Santorum" is ... Read More
"Side effects may include 'a mountain of government debt'"
BY Nick Judd | Friday, July 22 2011
A video spot on the national debt released July 20 by Concerned Women for America Legislative Action Committee has gone viral, with over 250,000 hits in two days. (Via Project Virginia) Set up as a parody of a ... Read More
The Republican Master of Offbeat Viral Video Strikes Again for Huntsman
BY Nick Judd | Friday, July 22 2011
ClickZ's Kate Kaye talks with Jon Huntsman's media consultant, Fred Davis, about the short — and, frankly, odd — web videos that are the centerpiece of Huntsman's web presence: "Jon just talks in the videos ... Read More
Obama DIY: First He Kills a Fly, Now He Comforts a Baby
BY Micah L. Sifry | Wednesday, June 22 2011
This video of President Obama taking a crying baby from First Lady Michele Obama while on a White House rope line, and then demonstrating some kind of presidential/parental magic touch, has earned more than half a ... Read More
A Good Story Well Told Is a Powerful Thing: Cities and Social Media Edition
BY Nick Judd | Monday, June 20 2011
Late last month, some folks in Grand Rapids, Mich. — a city of less than 1 million people — used a well-made viral video to completely change the way the world views their city. Theirs was just one of many ... Read More
Jim Gilliam's Viral Video as 'Radical Sincerity'
BY Nick Judd | Wednesday, June 8 2011
Jim Gilliam. Photo: Esty Stein / Personal Democracy Forum Yesterday, Jim Gilliam demonstrated the power of something one could maybe call "radical sincerity." Read More
Who Sent the "Yes We Can" Video Viral?
BY Nancy Scola | Wednesday, June 30 2010
A study by a Cal State-Long Beach political scientist finds that bloggers and the Obama campaign drove the remarkable spread of will.i.am's "Yes We Can" video, media coverage less so. Read More
With 1M Views, Frank's "Dining Room Table" Clip Spreads Person-to-Person
BY Nancy Scola | Friday, August 21 2009
Now that that Barney Frank "trying to have a conversation with you would be like arguing with a dining room table" video has broken 1 million views on YouTube after just four days, time to have a peek YouTube's ... Read More