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Eli Pariser and Company Launch a Startup to Make "Important Content" Go Viral

BY Nick Judd | Monday, March 26 2012

Eli Pariser and company are launching "Upworthy," a startup focused on making big ideas go viral. Original photo: J.D. Lasica

You may have already seen on Twitter or Facebook that MoveOn.org and The Onion alumnus Peter Koechley and MoveOn.Org board president Eli Pariser, with the support of Facebook co-founder Chris Hughes and a cast of characters familiar to the online left and future-of-news crowds, have launched a shiny new Internet thing. Called Upworthy and announced today, the startup crew bills their project as a hit machine for news worth knowing, a nonpartisan meme-maker that might do for shareable bits of "important content" what I Can Haz Cheezburger did for LOLcats. Read More