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A Guide to Using Social Media Well in Government and Advocacy

BY Jed Sundwall | Monday, November 19 2012

NASA's Curiosity Rover's home page on Twitter

Today's social media environment is full of opportunities to reach the public in new ways and challenges on how to do it right. But across government and advocacy organizations, to use social media effectively, you need two things: something worth saying and the ability to say it well. How do you know what your agency should talk about? How do you know what the public expects from you? How do you train the people writing for your agency on what to say and how they should sound? The goal of this short guide, written by social media expert Jed Sundwall, is to teach you how to use guidelines to help your agency serve the public through a clear social media voice. Guidelines can help your agency sound more human. They can help you develop a strong, appropriate, and memorable voice for your agency. Ultimately, they can help you develop an enduring 21st century communications operation. Read More

USA.Gov Wants You to Hack On What You Click

BY Nick Judd | Thursday, June 30 2011

Federal officials announced yesterday that they'll be hosting a hackathon on July 29 around using the data produced by the federal URL shortening service, 1.usa.gov. All the data produced by clicks on links from ... Read More

Apps for the (American, Not British) People

BY Nancy Scola | Thursday, July 8 2010

Sunlight Foundation designer Ali Felski grades the revamped USA.gov, your portal unto the United States government, in light of the suggestions her org had previously made for the site. She raises a point that I'm ... Read More

Uncle Sam's App Store

BY Nancy Scola | Friday, July 2 2010

USA.gov has gotten an overhaul just in time for July 4th. GovExec's Aliya Sternstein has all the tasty details of the redesigned and relaunched site, meant to serve as a central online doorway to all the information and ... Read More

One Million Clicks for U.S.'s Official Link Shortener

BY Nancy Scola | Wednesday, April 21 2010

Credit: NASA, via go.usa.gov/iOO Read More

Bureaucrats for Change: Why Obama's Inherited Web Team Gets It

BY Editors | Thursday, December 18 2008

Reading Putting Citizens First: Transforming Online Government, the brief transition white paper posted by the Web Content Managers Forum, the network of Federal online managers, one challenge jumped out clearly from the ... Read More

Putting Citizens First: Transforming Online Govt White Paper

BY Micah L. Sifry | Wednesday, December 17 2008

[With the federal government in transition, and high expectations for the Obama Administration to revolutionize how government uses the web and other technology to make its processes more open, interactive and effective, ... Read More

Where Change.gov Meets USA.gov

BY Editors | Sunday, December 14 2008

Open government web wonks and digital politics geeks (and really, why else would be you be here?) have been fascinated with the stylish online transition "campaign" waged at Change.gov by the incoming Obama ... Read More