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Online Organizing

Here comes everybody? Well, almost. As more people get their hands on the tools of communication and collaboration, it's become ridiculously easy to form a group and agitate around any case. But for all the multiplying ways that we're discovering to network and connect, online organizing still takes knowledge and practice. Giant e-groups like MoveOn.org, with its millions of email members, are constantly honing their approach. Online political hubs like DailyKos.com, Reddit.com, Change.org and Freedom Connector don't self-organize magically; smart network weavers tend to those gardens of activity, taking care to moderate conversations and filter (some) behavior, to ensure that a real community of purpose takes hold. Here at techPresident, we're constantly covering the many ways that savvy online organizers go about their work.

Yochai Benkler photo by Joichi Ito, CC-BY 2.0

Seven Lessons from SOPA/PIPA/Megaupload and Four Proposals on Where We Go From Here

BY Yochai Benkler | Wednesday, January 25 2012

A guest post from Yochai Benkler, who writes: "On Wednesday, January 18, 2012, a new model of politics succeeded in bringing to a halt legislation that had been pushed by some of the most powerful industry lobbies in Washington, which began its life with broad bi-partisan support in both chambers of Congress. The political calculus seems to have changed drastically this week, and we need to understand how to exploit and harness the changing winds to expand and lock in this initial victory." Read More

#StopKony: The Simple Viral Demand That Sparked a Broad Debate

BY Nick Judd | Wednesday, March 7 2012

Every part of a viral marketing campaign targeted at raising pressure on the U.S. and other governments to work towards the capture of Lord's Resistance Army leader Joseph Kony, called "Kony 2012," is fascinating. (Some supporters also invented the hashtag #stopkony, hence the headline.) The campaign intends to pressure specific American elected officials, using the newfound power of networked public opinion to spur more action. Last year, President Barack Obama ordered 100 military advisors to help the Ugandan military remove Kony. But the campaign's scale and the narrow focus of the advocacy in its centerpiece, a free 30-minute web video with high production values, raised a laundry list of questions about its sponsor organization, their exact goals and their mission. Read More

Amid Social-Media-Fueled Furor, AOL Pulls Ads from Limbaugh's Radio Show

BY Miranda Neubauer | Monday, March 5 2012

AOL has become the eighth company to pull its advertising from Rush Limbaugh's radio show over his remarks directed to a Georgetown University Law Student over her testimony to Congress in support of coverage of contraception. As with the companies that previously announced removal of their support, AOL has been under pressure through critical social media reactions, and announced its decision using that medium as well. Read More

With Pinterest and Twitter, Activists are Out to Punish Komen

BY Nick Judd | Friday, February 3 2012

Susan G. Komen for the Cure's decision Friday to reverse a rules change that would have cut off further funding to Planned Parenthood may not be enough to stem the outpouring of anger against the breast cancer research charity. Komen's grantmaking rules no longer oblige it to issue no new grants to Planned Parenthood, but online activists are hoping to channel continued anger at what they say is the politicization of women's health issues into a sustained campaign. Read More

How to Listen to Your Online Members: Debating the MoveOn Way

BY Micah L. Sifry | Friday, March 26 2010

If you're a typical online political activist, you probably are on a fair number of email lists, a member of a number of advocacy organizations, and maybe send dues to a few. But how often do you get asked by any of them ... Read More

Daily Digest: Where is the Conservative MoveOn?

BY Joshua Levy | Monday, April 21 2008

The HuffPost breaks more news, this time about Hillary's close-door comments; two strategists weigh in on why there's no conservative MoveOn; the perils of Obama's social networking strategy; a million strong Facebookers ... Read More

Evaluating MoveOn.org's First Online Town Hall

BY Micah L. Sifry | Thursday, April 12 2007

No one doubts that MoveOn.org is one of the most powerful and versatile e-organizations of the 21st century. But a quick glance at participation rates in the group's first "Virtual Townhall" this week might make you ... Read More

Change.org Launches

BY Micah L. Sifry | Wednesday, February 7 2007

Leaders of non-profit organizations all across the country may want to sit up and take notice. Ben Rattray has opened the public beta of his new site, Change.org. Here's what he says about it: Read More

Changes at Change.org: A Media Hub for Social Action

BY Micah L. Sifry | Saturday, October 11 2008

Is it possible to build a successful web portal and community hub around issues and activism? So far, no one has succeeded in this quest, though there a lot of people trying and one could argue that sites as diverse as ... Read More

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This Isn't What Political Air Time Usually Means

MoveOn.org is asking supporters for $150,000 in donations to fly a plane above high-dollar fundraisers for Mitt Romney with "a message that reminds voters how he represents his corporate and 1% donors." MoveOn previously hired a plane to fly over Romney's Liberty University graduation speech with the message "GOP = HIGHER SCHOOL DEBT." GO

There's a New $200 Million Fund for Super-High-Speed Broadband Projects

An initiative to build and test gigabit-speed broadband networks is set to fund up to six next-generation Internet access projects across the country, fueled by a new $200 million broadband development funding program, Gigabit Squared and Gig.U announced this morning. GO

New Rice University Paper Chronicles Impact of the Internet On U.S. Foreign Policy

We all know that the Internet has transformed the way that the United States conducts diplomacy, and the way that it views national security, but where should we look to find evidence of this? This is the wide-ranging subject matter of a new paper published on Tuesday by Rice University's Baker Institute for Public Policy. The paper provides a round-up of some of the major turns of events between 2005 and 2011 in the realms of Internet governance, the development of online public diplomacy at the State Department, the evolution of the Internet-fueled Arab Spring, and the establishment of the shadowy U.S. Cyber Command in Fort Meade, Maryland, among other things. GO

Messin' with Lamar Smith, Revisited

Remember that grassroots fundraising campaign to put a "Don't Mess with the Internet" billboard in the home district of Rep. Lamar Smith, Republican of Texas and sponsor of the controversial Stop Online Piracy Act? All of the money required came in, and Fight for the Future, the advocacy group opposing more stringent copyright protections online, writes that the billboard went up. GO

Republican National Convention Organizers Sever Ties With Becki Donatelli's Campaign Solutions

After eight years producing online content for the Republican National Convention, GOP web consultant Becki Donatelli's Campaign Solutions is off of the project. "Campaign Solutions was retained to help develop our convention website and digital strategy, but they are no longer involved in convention planning," James Davis, the convention's communications director, told techPresident Tuesday. It's unclear what precipitated the of the relationship between the convention organizers and Campaign Solutions, which has been producing the online component of the event since 2004. But Donatelli's name surfaced in a controversial anti-Obama ad pitch sent to a Super PAC backed by TD Ameritrade founder Joe Ricketts, which appeared in its entirety in the Times last week. Ricketts has since disavowed the proposal and Donatelli has denied any involvement. GO

PD+ This Thurs 1pm: Thriving Online With Howard Rheingold

I'm really looking forward to talking with author Howard Rheingold this Thursday on the next PD+ teleconference. His new book, Net Smart, is a concise and thoughtful guide to understanding and making the most of the hyper-networked, always-on, firehose of information and distraction that is the contemporary experience of anyone who uses ... GO

City of Joplin, Mo. Launches New Online Center Ahead of Tornado's Anniversary

The city of Joplin, Missouri launched its new web site over the week-end ahead of the May 22 anniversary of the massive tornado that devastated the city and killed 161 people. The new site enables Joplin citizens to sign up for emergency alerts via text message, e-mail and RSS. In addition to those alerts, individuals can also sign up for ... GO

In Virginia, City Council Debates to Include Questions Posed Online

The Alexandria Democratic Party in Alexandria, Virginia has partnered with online civic engagement platform ACTion Alexandria to include questions solicited in an online forum in the final Democratic primary debate for a City Council election there on June 4, ahead of the June 12 election, according to a statement released by the group. ACTion Alexandria hopes to work with both parties during the general election.

Participants in the project can add questions to the forum, or vote on questions that have already been posed, although each user is only given three votes to distribute. Users are also encouraged to use their real names. Questions submitted so far hit on topics ranging from broadband access to a ban on food trucks in the city.

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