Online Organizing
Here comes everybody? Well, almost. As more people get their hands on the tools of communication and collaboration, it's become ridiculously easy to form a group and agitate around any case. But for all the multiplying ways that we're discovering to network and connect, online organizing still takes knowledge and practice. Giant e-groups like MoveOn.org, with its millions of email members, are constantly honing their approach. Online political hubs like DailyKos.com, Reddit.com, Change.org and Freedom Connector don't self-organize magically; smart network weavers tend to those gardens of activity, taking care to moderate conversations and filter (some) behavior, to ensure that a real community of purpose takes hold. Here at techPresident, we're constantly covering the many ways that savvy online organizers go about their work.
Seven Lessons from SOPA/PIPA/Megaupload and Four Proposals on Where We Go From Here
BY Yochai Benkler | Wednesday, January 25 2012
A guest post from Yochai Benkler, who writes: "On Wednesday, January 18, 2012, a new model of politics succeeded in bringing to a halt legislation that had been pushed by some of the most powerful industry lobbies in Washington, which began its life with broad bi-partisan support in both chambers of Congress. The political calculus seems to have changed drastically this week, and we need to understand how to exploit and harness the changing winds to expand and lock in this initial victory." Read More
#StopKony: The Simple Viral Demand That Sparked a Broad Debate
BY Nick Judd | Wednesday, March 7 2012
Every part of a viral marketing campaign targeted at raising pressure on the U.S. and other governments to work towards the capture of Lord's Resistance Army leader Joseph Kony, called "Kony 2012," is fascinating. (Some supporters also invented the hashtag #stopkony, hence the headline.) The campaign intends to pressure specific American elected officials, using the newfound power of networked public opinion to spur more action. Last year, President Barack Obama ordered 100 military advisors to help the Ugandan military remove Kony. But the campaign's scale and the narrow focus of the advocacy in its centerpiece, a free 30-minute web video with high production values, raised a laundry list of questions about its sponsor organization, their exact goals and their mission. Read More
Amid Social-Media-Fueled Furor, AOL Pulls Ads from Limbaugh's Radio Show
BY Miranda Neubauer | Monday, March 5 2012
AOL has become the eighth company to pull its advertising from Rush Limbaugh's radio show over his remarks directed to a Georgetown University Law Student over her testimony to Congress in support of coverage of contraception. As with the companies that previously announced removal of their support, AOL has been under pressure through critical social media reactions, and announced its decision using that medium as well. Read More
With Pinterest and Twitter, Activists are Out to Punish Komen
BY Nick Judd | Friday, February 3 2012
Susan G. Komen for the Cure's decision Friday to reverse a rules change that would have cut off further funding to Planned Parenthood may not be enough to stem the outpouring of anger against the breast cancer research charity. Komen's grantmaking rules no longer oblige it to issue no new grants to Planned Parenthood, but online activists are hoping to channel continued anger at what they say is the politicization of women's health issues into a sustained campaign. Read More
How to Listen to Your Online Members: Debating the MoveOn Way
BY Micah L. Sifry | Friday, March 26 2010
If you're a typical online political activist, you probably are on a fair number of email lists, a member of a number of advocacy organizations, and maybe send dues to a few. But how often do you get asked by any of them ... Read More
Daily Digest: Where is the Conservative MoveOn?
BY Joshua Levy | Monday, April 21 2008
The HuffPost breaks more news, this time about Hillary's close-door comments; two strategists weigh in on why there's no conservative MoveOn; the perils of Obama's social networking strategy; a million strong Facebookers ... Read More
Evaluating MoveOn.org's First Online Town Hall
BY Micah L. Sifry | Thursday, April 12 2007
No one doubts that MoveOn.org is one of the most powerful and versatile e-organizations of the 21st century. But a quick glance at participation rates in the group's first "Virtual Townhall" this week might make you ... Read More
Change.org Launches
BY Micah L. Sifry | Wednesday, February 7 2007
Leaders of non-profit organizations all across the country may want to sit up and take notice. Ben Rattray has opened the public beta of his new site, Change.org. Here's what he says about it: Read More
Changes at Change.org: A Media Hub for Social Action
BY Micah L. Sifry | Saturday, October 11 2008
Is it possible to build a successful web portal and community hub around issues and activism? So far, no one has succeeded in this quest, though there a lot of people trying and one could argue that sites as diverse as ... Read More
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