Obama 2012
In 2008, the Barack Obama campaign built an online juggernaut. With 13 million emails, nearly 4 million donors, 2 million members of the My.BarackObama.com social network, and tens of thousands of engaged activists, Obama's team broke new ground in using the internet to build a new kind of powerful political machine. Now, in 2012, they're hard at work re-engaging their base and re-inventing how campaigns can use technology to move voters and win elections.
Teddy Goff and Joe Rospars On How Obama's Campaign Is Trying to Get Back to the "We"
BY Nick Judd | Friday, February 17 2012
Getting back to the "we" of Barack Obama's 2008 campaign — the now-legendary level of energy and individual commitment from grassroots volunteers that Obama was able to harness en route to an improbable victory in the Democratic primary and then in the general election for the presidency of the United States — is in many ways the "central challenge" of his 2012 re-election effort, Obama for America Digital Director Teddy Goff said Friday.Speaking with Obama's chief digital strategist, Joe Rospars, and techPresident publisher Andrew Rasiej at a Social Media Week event in a conference room at Thomson-Reuters with a panoramic view of New York City, Goff described the myriad ways Obama's re-election effort is looking to harness digital tools to connect with voters, whether they be supporters from 2008 or newcomers to politics.
Read MoreElection 2012: It's Not Facebook. It's the Data, Stupid.
BY Micah L. Sifry | Wednesday, April 20 2011
Now that President Obama, former Massachusetts Governor Mitt Romney and former Minnesota Governor Tim Pawlenty have all declared their intentions to run for President in 2012 and rolled out their initial campaign ... Read More
The Obama Disconnect: What Happens When Myth Meets Reality
BY Micah L. Sifry | Thursday, December 31 2009
"Collectively all of you, most of you whom are, I'm not sure, of drinking age, you've created the best political organization in America, and probably the best political organization that we've seen in the last 30, 40 ... Read More
Organizing for America in "Every County, Every Precinct, Every Block, Every Neighborhood"
BY Micah L. Sifry | Monday, April 27 2009
Jeremy Bird, the deputy director of Organizing for America, was back in South Carolina for the Democratic party state convention. Read More
Can Obama 2012 Bring the New Media Band Back Together Again?
BY Nancy Scola | Monday, April 4 2011
The kick-off of Barack Obama's 2012 re-election bid Monday morning came with a relaunch of BarackObama.com and a thoroughly Web-based announcement push that featured a campaign YouTube video, a text message, a Facebook ... Read More
From Gotham to Helvetica: Obama 2012 Launches 'Attack Watch' Site
BY Nick Judd | Wednesday, September 14 2011
In 2008, Barack Obama's election campaign launched Fight the Smears, meant to be a sort of online inoculation against being Swift Boated. There, the campaign could post counterspin on the anti-Obama talking point of the ... Read More
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