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First POST: Data-Driven

BY Micah L. Sifry | Thursday, March 26 2015

Get to know Clinton's digital team even better; Ted Cruz election announcement-related fundraising offers peak into the coming data-driven campaign arms race; New York City launches online community engagement pilot program called IdeaScale; and much, much more. Read More

First POST: Upgrades

BY Micah L. Sifry | Friday, January 30 2015

Obama tech veterans heading to Hillary 2016?; renewed calls for Obama to stop collecting Americans' phone metadata; FCC upgrades its definition of broadband service, finally; and much, much more. Read More

First POST: Paranoid Liberalism

BY Micah L. Sifry | Tuesday, January 21 2014

The New Republic accuses Snowden, Greenwald and Assange of being "paranoid libertarians"; Academics think Facebook can be used to predict election results; Data-mining for marketing purposes goes really, really awry; and much, much more. Read More

Obama Campaign's Former Digital Analytics Director Wants To Moneyball Your Campaign

BY Sarah Lai Stirland | Wednesday, January 16 2013

President Obama's former campaign director of digital analytics Amelia Showalter launched a new consulting company in Washington, D.C. Tuesday. She hopes to deploy the skills she developed on the virtual trail to others ... Read More

Was Twitter the TV of 2012? How Barack Obama Tracked Your Tweets

BY Sarah Lai Stirland | Monday, December 3 2012

Obama 2012's Michelangelo D'Agostino explained how the Obama campaign monitored Twitter at NOI's Rootscamp last Friday

Exclusively for Personal Democracy Plus subscribers: How Chicago actually used Twitter in the 2012 presidential election, as told by an Obama for America senior analyst for digital analytics. Read More

Obama's Targeted GOTV On Facebook Reached 5 Million Voters, Goff Says

BY Nick Judd | Friday, November 30 2012

The president's re-election campaign used targeted person-to-person contact on Facebook to reach five million voters, many of whom were the focus of an effort to reach 18-to-29-year-old voters who not be reached by phone, Obama for America Digital Director Teddy Goff said Friday. Read More

Yes They Can: What Voters Have Lost and Campaigns Have Gained From 2008 to 2012

BY Micah L. Sifry | Tuesday, March 13 2012

The Short-Form Birth Certificate Obama 2012 Coffee Mug (from his Facebook Timeline)

Is the Internet empowering voters as much as it did in 2004 and 2008? Or have campaigns regained the upper hand, with their sophisticated use of data-mining? That was the question we debated Sunday afternoon in Austin, at the annual South by Southwest Interactive conference. Read More

Teddy Goff and Joe Rospars On How Obama's Campaign Is Trying to Get Back to the "We"

BY Nick Judd | Friday, February 17 2012

Getting back to the "we" of Barack Obama's 2008 campaign — the now-legendary level of energy and individual commitment from grassroots volunteers that Obama was able to harness en route to an improbable victory in the Democratic primary and then in the general election for the presidency of the United States — is in many ways the "central challenge" of his 2012 re-election effort, Obama for America Digital Director Teddy Goff said Friday.Speaking with Obama's chief digital strategist, Joe Rospars, and techPresident publisher Andrew Rasiej at a Social Media Week event in a conference room at Thomson-Reuters with a panoramic view of New York City, Goff described the myriad ways Obama's re-election effort is looking to harness digital tools to connect with voters, whether they be supporters from 2008 or newcomers to politics.

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Obama Tech Team In San Francisco To Raise Campaign Cash

BY Sarah Lai Stirland | Thursday, January 26 2012

President Obama's re-election campaign is in town in San Francisco fund-raising fresh off of the heels of the national fight over anti-piracy legislation. Read More

Obama '12 Has Its Digital Director

BY Nancy Scola | Tuesday, May 10 2011

Teddy Goff; photo source: Blue State Digital Teddy Goff will lead the digital efforts of the 2012 Obama campaign, says a campaign source, confirming chatter that has been floating around in online politics circles. ... Read More