Yes They Can: What Voters Have Lost and Campaigns Have Gained From 2008 to 2012
BY Micah L. Sifry | Tuesday, March 13 2012
Is the Internet empowering voters as much as it did in 2004 and 2008? Or have campaigns regained the upper hand, with their sophisticated use of data-mining? That was the question we debated Sunday afternoon in Austin, at the annual South by Southwest Interactive conference. Read More
Teddy Goff and Joe Rospars On How Obama's Campaign Is Trying to Get Back to the "We"
BY Nick Judd | Friday, February 17 2012
Getting back to the "we" of Barack Obama's 2008 campaign — the now-legendary level of energy and individual commitment from grassroots volunteers that Obama was able to harness en route to an improbable victory in the Democratic primary and then in the general election for the presidency of the United States — is in many ways the "central challenge" of his 2012 re-election effort, Obama for America Digital Director Teddy Goff said Friday.Speaking with Obama's chief digital strategist, Joe Rospars, and techPresident publisher Andrew Rasiej at a Social Media Week event in a conference room at Thomson-Reuters with a panoramic view of New York City, Goff described the myriad ways Obama's re-election effort is looking to harness digital tools to connect with voters, whether they be supporters from 2008 or newcomers to politics.
Read MoreObama Tech Team In San Francisco To Raise Campaign Cash
BY Sarah Lai Stirland | Thursday, January 26 2012
President Obama's re-election campaign is in town in San Francisco fund-raising fresh off of the heels of the national fight over anti-piracy legislation. Read More
Obama '12 Has Its Digital Director
BY Nancy Scola | Tuesday, May 10 2011
Teddy Goff; photo source: Blue State Digital Teddy Goff will lead the digital efforts of the 2012 Obama campaign, says a campaign source, confirming chatter that has been floating around in online politics circles. ... Read More