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Romney 2012

The Republican primary of 2011-2012 is more than a battle for the privilege to take on the incumbent, President Barack Obama. It's also a test-bed for Republican political-tech consultants and activists alike, who are all trying a mix of old and new tactics to attract support, engage volunteers and win over voters and donors. As we did with the presidential contest four years ago, we're tracking all the candidates and their online operations, along with the efforts of citizen activists to use the web to move the election their way.

(Photo: Gage Skidmore)

Personal Democracy Media is thankful to Microsoft for its support of techPresident's 2012 presidential election coverage.

Romney Online, By the Numbers

BY Micah L. Sifry | Monday, January 9 2012

The stats in Mitt Romney's newly released infographic are impressive-looking, but they're actually not that big a deal. A little reverse-engineering of the math embedded in that statement suggests that people are spending about 42 seconds per page view on the Romney site. This is respectable but not particularly high. Jim Pugh, the former director of analytics and development for Organizing for America, told me that "a time of 40 seconds is pretty average for political sites." Read More

Santorum Campaign Using Fundly.com to Crowd-Source $-Raising

BY Micah L. Sifry | Monday, January 9 2012

While Rick Santorum's campaign may have left some money on the table on the night of their Iowa caucus near-victory, they're trying to recoup with a "money-bomb" that is leaning heavily on the social fundraising platform Fundly.com. As of now they have almost 2,600 people raising money through the site, and they've collectively brought in almost $240,000. Read More

Jon Huntsman Throws A Hail Mary Pass On Twitter

BY Sarah Lai Stirland | Thursday, January 5 2012

Jon Huntsman's campaign has been running a social media initiative that encourages supporters to send out canned campaign messages with specific hash tags on behalf of their candidate. The goal is to have supporters send out at least a thousand tweets a day containing the terms "@JonHuntsman," "Jon Huntsman," "#Jon2012," and "#JointheHunt." Is he asking supporters to scream into the wind, or growing his profile in a meaningful way? Read More

Santorum's Campaign Chokes Online As Site Is Overwhelmed By Traffic

BY Sarah Lai Stirland and Nick Judd | Wednesday, January 4 2012

Rick Santorum in Iowa Tuesday night. YouTube

The results of Iowa Republicans' presidential nominating caucuses were not yet final when Rick Santorum took the podium to deliver a response, but one thing was clear: a vastly outspent, out-organized candidate had fought Mitt Romney, the Republican front-runner, almost to a draw. But just when Santorum's campaign could have made the most out of its online presence, his site began to malfunction. Read More

Headed Into Iowa Caucus, Santorum Jockeys for Position Online

BY Sarah Lai Stirland | Tuesday, January 3 2012

Rick Santorum Photo: Flickr/Gage Skidmore

Just hours away from the outcome of the Iowa caucuses, former Pennsylvania Sen. Rick Santorum's campaign is looking online to make the most of his sudden rise to prominence. Read More

From YouTube to Facebook, New Digital Targeting Helps Romney Campaign Reach Voters

BY Sarah Lai Stirland | Thursday, December 22 2011

Mitt Romney's preroll ad on a Bloomberg clip playing on YouTube in Iowa

Mitt Romney's campaign team has carefully planned a digital ad blitz over the year as it hunts for voters in every virtual nook and cranny in the emerging post-live television world, and is now blanketing Iowa in targeted online ads that use just about every new trick in the Internet marketing playbook. Read More

The Ron Paul Paradox

BY Micah L. Sifry | Wednesday, December 21 2011

With poll numbers putting Ron Paul in the lead in Iowa very close to the first Republican caucus, the lens of national attention will put the congressman from Texas in sharp focus. We know his campaign, much more disciplined now than it was in 2008, is preparing for what's to come. But how will his famously zealous online supporters handle the scrutiny of their chosen candidate? Read More

Ron Paul Rebellion Breaks Out On Reddit

BY Sarah Lai Stirland | Friday, December 16 2011

Photo: Flickr/Gage Skidmore

Rep. Ron Paul's vociferous supporters have a long history of organization on the web. Going back to the 2008 election and beyond, the Republican of Texas has always found a loud bloc of support online. On the link-sharing site Reddit, though, Paul supporters' ability to act in concert has ruffled some feathers. Fed up, some redditors are organizing a counter-insurgency against the Ron Paul Revolution. Read More

Gingrich Savvy On Facebook, Says Company's Political Team

BY Sarah Lai Stirland | Monday, December 12 2011

Current Republican presidential race frontrunner Newt Gingrich's Facebook's page is "a great example of providing many ways for supporters to get involved," according to Facebook's political team. Read More

Newt Gingrich's Online Surge: Will It Be Enough to Win?

BY Micah L. Sifry | Tuesday, November 22 2011

A little more than half a year ago, at the beginning of March, I took a look at Newt Gingrich's presence online. As one of the longest-serving politicians in the presidential race, and a self-described geek, Newt had a ... Read More

Iowans Are Watching Rick Perry's 'Oops' Moment, YouTube Says

BY Nick Judd | Friday, November 11 2011

Rick Perry's "Oops" is being widely viewed in the swing states, YouTube's Ramya Raghavan writes: Footage of the "oops" moment was viewed over half a million times in the twelve hours following the debate, and that number ... Read More

[BackChannel] Don't Confuse Number of Facebook Fans with Success: Mitt Romney, Herman Cain and Rick Perry

BY Alan Rosenblatt | Tuesday, October 11 2011

Editor's note: With Rick Perry, Mitt Romney, Herman Cain and the rest of the Republican field set to meet tonight for the Bloomberg/Washington Post debate, now is the perfect time to inaugurate Backchannel, what we hope ... Read More

What Do Michele Bachmann and Ozzy Osbourne Have In Common?

BY Nick Judd | Wednesday, July 20 2011

Rep. Michele Bachmann (R-Minn.) and Ozzy Osbourne are both riding the crazy train straight to the bank, political science professor Justin Buchler suggests in a new article in "The Forum," a Berkeley Electronic Press ... Read More

The Bachmann Announcement Bump, Twitter Edition

BY Nick Judd | Tuesday, June 28 2011

Michele Bachmann at the Republican Leadership Conference in New Orleans, La., on June 17. Photo: Gage Skidmore / Flickr Rep. Michele Bachmann's "announcement bump" of Twitter followers after her official campaign launch ... Read More

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