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Romney 2012

The Republican primary of 2011-2012 is more than a battle for the privilege to take on the incumbent, President Barack Obama. It's also a test-bed for Republican political-tech consultants and activists alike, who are all trying a mix of old and new tactics to attract support, engage volunteers and win over voters and donors. As we did with the presidential contest four years ago, we're tracking all the candidates and their online operations, along with the efforts of citizen activists to use the web to move the election their way.

(Photo: Gage Skidmore)

Personal Democracy Media is thankful to Microsoft for its support of techPresident's 2012 presidential election coverage.

Romney Online, By the Numbers

BY Micah L. Sifry | Monday, January 9 2012

The stats in Mitt Romney's newly released infographic are impressive-looking, but they're actually not that big a deal. A little reverse-engineering of the math embedded in that statement suggests that people are spending about 42 seconds per page view on the Romney site. This is respectable but not particularly high. Jim Pugh, the former director of analytics and development for Organizing for America, told me that "a time of 40 seconds is pretty average for political sites." Read More

Santorum Campaign Using Fundly.com to Crowd-Source $-Raising

BY Micah L. Sifry | Monday, January 9 2012

While Rick Santorum's campaign may have left some money on the table on the night of their Iowa caucus near-victory, they're trying to recoup with a "money-bomb" that is leaning heavily on the social fundraising platform Fundly.com. As of now they have almost 2,600 people raising money through the site, and they've collectively brought in almost $240,000. Read More

Jon Huntsman Throws A Hail Mary Pass On Twitter

BY Sarah Lai Stirland | Thursday, January 5 2012

Jon Huntsman's campaign has been running a social media initiative that encourages supporters to send out canned campaign messages with specific hash tags on behalf of their candidate. The goal is to have supporters send out at least a thousand tweets a day containing the terms "@JonHuntsman," "Jon Huntsman," "#Jon2012," and "#JointheHunt." Is he asking supporters to scream into the wind, or growing his profile in a meaningful way? Read More

Santorum's Campaign Chokes Online As Site Is Overwhelmed By Traffic

BY Sarah Lai Stirland and Nick Judd | Wednesday, January 4 2012

Rick Santorum in Iowa Tuesday night. YouTube

The results of Iowa Republicans' presidential nominating caucuses were not yet final when Rick Santorum took the podium to deliver a response, but one thing was clear: a vastly outspent, out-organized candidate had fought Mitt Romney, the Republican front-runner, almost to a draw. But just when Santorum's campaign could have made the most out of its online presence, his site began to malfunction. Read More

Headed Into Iowa Caucus, Santorum Jockeys for Position Online

BY Sarah Lai Stirland | Tuesday, January 3 2012

Rick Santorum Photo: Flickr/Gage Skidmore

Just hours away from the outcome of the Iowa caucuses, former Pennsylvania Sen. Rick Santorum's campaign is looking online to make the most of his sudden rise to prominence. Read More

From YouTube to Facebook, New Digital Targeting Helps Romney Campaign Reach Voters

BY Sarah Lai Stirland | Thursday, December 22 2011

Mitt Romney's preroll ad on a Bloomberg clip playing on YouTube in Iowa

Mitt Romney's campaign team has carefully planned a digital ad blitz over the year as it hunts for voters in every virtual nook and cranny in the emerging post-live television world, and is now blanketing Iowa in targeted online ads that use just about every new trick in the Internet marketing playbook. Read More

The Ron Paul Paradox

BY Micah L. Sifry | Wednesday, December 21 2011

With poll numbers putting Ron Paul in the lead in Iowa very close to the first Republican caucus, the lens of national attention will put the congressman from Texas in sharp focus. We know his campaign, much more disciplined now than it was in 2008, is preparing for what's to come. But how will his famously zealous online supporters handle the scrutiny of their chosen candidate? Read More

Ron Paul Rebellion Breaks Out On Reddit

BY Sarah Lai Stirland | Friday, December 16 2011

Photo: Flickr/Gage Skidmore

Rep. Ron Paul's vociferous supporters have a long history of organization on the web. Going back to the 2008 election and beyond, the Republican of Texas has always found a loud bloc of support online. On the link-sharing site Reddit, though, Paul supporters' ability to act in concert has ruffled some feathers. Fed up, some redditors are organizing a counter-insurgency against the Ron Paul Revolution. Read More

Gingrich Savvy On Facebook, Says Company's Political Team

BY Sarah Lai Stirland | Monday, December 12 2011

Current Republican presidential race frontrunner Newt Gingrich's Facebook's page is "a great example of providing many ways for supporters to get involved," according to Facebook's political team. Read More

Newt Gingrich's Online Surge: Will It Be Enough to Win?

BY Micah L. Sifry | Tuesday, November 22 2011

A little more than half a year ago, at the beginning of March, I took a look at Newt Gingrich's presence online. As one of the longest-serving politicians in the presidential race, and a self-described geek, Newt had a ... Read More

Iowans Are Watching Rick Perry's 'Oops' Moment, YouTube Says

BY Nick Judd | Friday, November 11 2011

Rick Perry's "Oops" is being widely viewed in the swing states, YouTube's Ramya Raghavan writes: Footage of the "oops" moment was viewed over half a million times in the twelve hours following the debate, and that number ... Read More

[BackChannel] Don't Confuse Number of Facebook Fans with Success: Mitt Romney, Herman Cain and Rick Perry

BY Alan Rosenblatt | Tuesday, October 11 2011

Editor's note: With Rick Perry, Mitt Romney, Herman Cain and the rest of the Republican field set to meet tonight for the Bloomberg/Washington Post debate, now is the perfect time to inaugurate Backchannel, what we hope ... Read More

What Do Michele Bachmann and Ozzy Osbourne Have In Common?

BY Nick Judd | Wednesday, July 20 2011

Rep. Michele Bachmann (R-Minn.) and Ozzy Osbourne are both riding the crazy train straight to the bank, political science professor Justin Buchler suggests in a new article in "The Forum," a Berkeley Electronic Press ... Read More

The Bachmann Announcement Bump, Twitter Edition

BY Nick Judd | Tuesday, June 28 2011

Michele Bachmann at the Republican Leadership Conference in New Orleans, La., on June 17. Photo: Gage Skidmore / Flickr Rep. Michele Bachmann's "announcement bump" of Twitter followers after her official campaign launch ... Read More

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Please Stop Selling MOOCs As a Cure-All for Higher Education

Massive open online courses, or MOOCs, promise to provide cheap or free college courses to any student with a Wi-Fi connection, but that's about it. Funny, then, that someone would suggest otherwise. Funnier still, because that someone is Anant Agarwal, the president of edX, in a recent piece that appeared on the Guardian's website. GO

Brazil's Middle Class Protestors Take the Struggle Online, With Mixed Results

Protestors in Brazil have made their war cry heard all over social media and as a result, have received quite a bit of attention from the international community with popular hashtags such as #itsnotabout20cents and #ChangeBrazil. But while they have used tools like Facebook to organize and rally, the effectiveness of their Twitter use is harder to gauge. GO

The Thicker China's "Great Firewall" Becomes, the Subtler the Doors to Sneak Through

As China announces it will tighten restrictions on access to the Internet, Chinese citizens show that they've developed new ways around them. GO

tuesday >

Cory Booker Hires Democratic Organizing Veteran Addisu Demissie To Manage Senate Run

Newark Mayor Cory Booker has hired a veteran of the Democratic organizing world Addisu Demissie to manage his run to succeed the late New Jersey Democratic Senator Frank Lautenberg of New Jersey. GO

ShareProgress Debuts Social Sharing Optimization Tools

ShareProgress, a left-leaning tech startup in downtown San Francisco, launched its social sharing optimization platform Tuesday after several months of testing with the progressive advocacy group CREDO Action. GO

New Organizing Institute to Move from Collecting Election Data to Organizing Election Officials

The New Organizing Institute, a progressive nonprofit that trains campaigners and is no led by former Obama for America data director Ethan Roeder, is launching a new initiative next week aiming to "fix that" for local elections. NOI will announce a national network where local election administration officials can congregate to share solutions to common issues. It's a transition for a team at NOI that had previously been managing the Voting Information Project, which collects data on polling places, election districts and voter registration deadlines and prepares it for third parties in machine-readable format. In the 2012 election cycle, backed by the Pew Charitable Trusts and partnered with Google, VIP made information available in all 50 states. GO

Russian SOPA Passed First Reading

A first draft of a law nicknamed “Russian SOPA” was approved by the Russian parliament last Friday, June 14. Like the original Stop Online Piracy Act, the bill will establish penalties and procedures for online copyright violations.

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monday >

Czech Prime Minister Resigns Following Corruption and Surveillance Scandal

The prime minister of the Czech Republic resigned yesterday, irreparably damaged by a corruption scandal and the possibility of impropriety in his personal life. According to the Czech constitution, his entire government will also have to relinquish office.

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friday >

Mayors of New York City and San Francisco Announce "Digital Cities" Summit

The Mayors of New York City and San Francisco announced Friday that they're co-hosting meetings in the Fall and early next year to examine the "best practices" that lead to tech-enabled economic growth. The meetings are follow-ups to the initial Bloomberg Technology Summit held last year in New York City. This year's summit in New York ... GO

New York State Joins GitHub to Get Feedback on Open Data Policy

New York is the first state to publish an initial draft of its open data guidelines on GitHub to seek feedback from the public, Governor Andrew Cuomo announced in a press release Thursday. GO

Brazilians Protest Forced Evictions on YouTube and in Mock World Cup

Tomorrow Brazilians who have been forced out of their housing in advance of the 2014 World Cup will stage their own “People's Cup” in Rio de Janeiro to draw awareness to forced evictions.

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A “Fix-Rate” for Corruption: Integrity Action Wins the Google Global Impact Award

“From wanachi (“citizen”) to up there,” Emmanuel Dzombo explains with an upward sweep of his hand, is how Integrity Action has begun to reverse the bureaucratic top-down approach that has often blocked development work in Kenya. Dzombo is a local leader in Chengoni, Kenya, a country that ranks towards the very bottom of Transparency International’s Corruption Perceptions Index – at 139. The organization believes it could do more, and Google.org seems to agree. The Google Impact Challenge will provide the charity with £500,000 that will allow it to develop a mobile application for tracking and collecting data from citizens. GO

Crowdsourced "Danger Maps" Track Air, Soil and Water Pollution in China

Chinese citizens are exposing sources of pollution and other environmental problems by contributing to the partially crowdsourced website 'Danger Maps'. So far, the Chinese government is letting them get away with it.

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thursday >

U.S. Privacy and Civil Liberties Oversight Board To Meet Next Wednesday

A long dormant independent agency that was at least nominally supposed to exercise a modicum of oversight over the booming intelligence-industrial complex is scrambling to meet up next Wednesday, but the public will still be none the wiser about what it plans to do, since it is a closed door meeting. The only indication that the toothless ... GO

Despite Software Problems, Civic Hackers are Pedaling Bike Share Data

Reporters are shoaling around the news that New York City's new bike sharing system, Citi Bike, is benighted with problems stemming from its high-tech software. But that's not putting the brakes on plans to explore what programmers might do with data generated by the system by hosting a Citi Bike Civic Hack Night later this month. GO

Grassroots Republicans Are Not Waiting for the RNC To Revamp Their Digital Strategy

Several members of the Republican Party rank and file aren't waiting around for the GOP to reinvent itself on the technological front. They're organizing events themselves to explore what a tech-enabled GOP might look like for the 2014 cycle. GO

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