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GOP 2012

The Republican primary of 2011-2012 is more than a battle for the privilege to take on the incumbent, President Barack Obama. It's also a test-bed for Republican political-tech consultants and activists alike, who are all trying a mix of old and new tactics to attract support, engage volunteers and win over voters and donors. As we did with the presidential contest four years ago, we're tracking all the candidates and their online operations, along with the efforts of citizen activists to use the web to move the election their way.

Romney Online, By the Numbers

BY Micah L. Sifry | Monday, January 9 2012

The stats in Mitt Romney's newly released infographic are impressive-looking, but they're actually not that big a deal. A little reverse-engineering of the math embedded in that statement suggests that people are spending about 42 seconds per page view on the Romney site. This is respectable but not particularly high. Jim Pugh, the former director of analytics and development for Organizing for America, told me that "a time of 40 seconds is pretty average for political sites." Read More

Santorum Campaign Using Fundly.com to Crowd-Source $-Raising

BY Micah L. Sifry | Monday, January 9 2012

While Rick Santorum's campaign may have left some money on the table on the night of their Iowa caucus near-victory, they're trying to recoup with a "money-bomb" that is leaning heavily on the social fundraising platform Fundly.com. As of now they have almost 2,600 people raising money through the site, and they've collectively brought in almost $240,000. Read More

Jon Huntsman Throws A Hail Mary Pass On Twitter

BY Sarah Lai Stirland | Thursday, January 5 2012

Jon Huntsman's campaign has been running a social media initiative that encourages supporters to send out canned campaign messages with specific hash tags on behalf of their candidate. The goal is to have supporters send out at least a thousand tweets a day containing the terms "@JonHuntsman," "Jon Huntsman," "#Jon2012," and "#JointheHunt." Is he asking supporters to scream into the wind, or growing his profile in a meaningful way? Read More

Rick Santorum in Iowa Tuesday night. YouTube

Santorum's Campaign Chokes Online As Site Is Overwhelmed By Traffic

BY Sarah Lai Stirland and Nick Judd | Wednesday, January 4 2012

The results of Iowa Republicans' presidential nominating caucuses were not yet final when Rick Santorum took the podium to deliver a response, but one thing was clear: a vastly outspent, out-organized candidate had fought Mitt Romney, the Republican front-runner, almost to a draw. But just when Santorum's campaign could have made the most out of its online presence, his site began to malfunction. Read More

Rick Santorum Photo: Flickr/Gage Skidmore

Headed Into Iowa Caucus, Santorum Jockeys for Position Online

BY Sarah Lai Stirland | Tuesday, January 3 2012

Just hours away from the outcome of the Iowa caucuses, former Pennsylvania Sen. Rick Santorum's campaign is looking online to make the most of his sudden rise to prominence. Read More

Mitt Romney's preroll ad on a Bloomberg clip playing on YouTube in Iowa

From YouTube to Facebook, New Digital Targeting Helps Romney Campaign Reach Voters

BY Sarah Lai Stirland | Thursday, December 22 2011

Mitt Romney's campaign team has carefully planned a digital ad blitz over the year as it hunts for voters in every virtual nook and cranny in the emerging post-live television world, and is now blanketing Iowa in targeted online ads that use just about every new trick in the Internet marketing playbook. Read More

Newt Gingrich's Online Surge: Will It Be Enough to Win?

BY Micah L. Sifry | Tuesday, November 22 2011

A little more than half a year ago, at the beginning of March, I took a look at Newt Gingrich's presence online. As one of the longest-serving politicians in the presidential race, and a self-described geek, Newt had a ... Read More

Gingrich Savvy On Facebook, Says Company's Political Team

BY Sarah Lai Stirland | Monday, December 12 2011

Current Republican presidential race frontrunner Newt Gingrich's Facebook's page is "a great example of providing many ways for supporters to get involved," according to Facebook's political team. Read More

The Ron Paul Paradox

BY Micah L. Sifry | Wednesday, December 21 2011

With poll numbers putting Ron Paul in the lead in Iowa very close to the first Republican caucus, the lens of national attention will put the congressman from Texas in sharp focus. We know his campaign, much more disciplined now than it was in 2008, is preparing for what's to come. But how will his famously zealous online supporters handle the scrutiny of their chosen candidate? Read More

Photo: Flickr/Gage Skidmore

Ron Paul Rebellion Breaks Out On Reddit

BY Sarah Lai Stirland | Friday, December 16 2011

Rep. Ron Paul's vociferous supporters have a long history of organization on the web. Going back to the 2008 election and beyond, the Republican of Texas has always found a loud bloc of support online. On the link-sharing site Reddit, though, Paul supporters' ability to act in concert has ruffled some feathers. Fed up, some redditors are organizing a counter-insurgency against the Ron Paul Revolution. Read More

Backchannel — Don't Confuse Number of Facebook Fans with Success: Mitt Romney, Herman Cain and Rick Perry

BY Alan Rosenblatt | Tuesday, October 11 2011

Editor's note: With Rick Perry, Mitt Romney, Herman Cain and the rest of the Republican field set to meet tonight for the Bloomberg/Washington Post debate, now is the perfect time to inaugurate Backchannel, what we hope ... Read More

What Do Michele Bachmann and Ozzy Osbourne Have In Common?

BY Nick Judd | Wednesday, July 20 2011

Rep. Michele Bachmann (R-Minn.) and Ozzy Osbourne are both riding the crazy train straight to the bank, political science professor Justin Buchler suggests in a new article in "The Forum," a Berkeley Electronic Press ... Read More

The Bachmann Announcement Bump, Twitter Edition

BY Nick Judd | Tuesday, June 28 2011

Michele Bachmann at the Republican Leadership Conference in New Orleans, La., on June 17. Photo: Gage Skidmore / Flickr Rep. Michele Bachmann's "announcement bump" of Twitter followers after her official campaign launch ... Read More

Iowans Are Watching Rick Perry's 'Oops' Moment, YouTube Says

BY Nick Judd | Friday, November 11 2011

Rick Perry's "Oops" is being widely viewed in the swing states, YouTube's Ramya Raghavan writes: Footage of the "oops" moment was viewed over half a million times in the twelve hours following the debate, and that number ... Read More

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The Problem with Crowdsourced Legislation

Writing for The Atlantic, Alexander Furnas, a master's candidate at the Oxford Internet Institute, critiques the platform for collaborative legislative markup built at Rep. Darrell Issa's (R-Calif.) and Sen. Ron Wyden's (D-Ore.) behest and launched with their legislative alternative to the Stop Online Piracy Act. The platform, he writes, is "flawed."

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Things Online Organizers Say

What do you get when you put hundreds of left-leaning, meme-obsessed activists in the same place at the same time?

One is Rootscamp, a weekend gathering of the progressive organizer tribe in Washington, D.C., that wrapped up Sunday. Hundreds of activists convened for an unconference to talk about new tools and tactics for organizing online. The other correct answer is an, um, stuff people say video targeted to their peers and with a series of guest cameos by leading online organizers, including Rebuild the Dream's Natalie Foster, MoveOn's Daniel Mintz and Julia Rosen, Reddit cofounder Aaron Swartz, and others.

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European Commission to Refer ACTA to Europe's Highest Court

The European Commission plans to refer the Anti-Counterfeiting Trade Agreement (ACTA) to the European Court of Justice "to assess whether ACTA is incompatible - in any way - with the EU's fundamental rights and freedoms, such as freedom of expression and information or data protection and the right to property in case of intellectual property," according to a statement released by one of the commissioners earlier today.

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Thursday 2/23 PDPlus Call: How Grassroots Conservatives Are Tapping the Power of Open Networks

Conservatives are using online social media in innovative new ways, catching up to or surpassing their counterparts on the other side of the aisle. This Thursday on the Personal Democracy Plus call, I'm looking forward to talking with Martin Avila, whose firm Terra Eclipse worked on Ron Paul's 2008 website, and more recently has partnered with Freedom Works to launch Freedom Connector, a social network that has grown to more than 160,000 active members in just one year. GO

Fact-Checking Group Launches Web Video Campaign To Discourage Flood of Deceptive SuperPAC Ads

A fact-checking web site run by the University of Pennsylvania on Tuesday launched an ambitious new attempt to stem the expected flood of deceptive television advertising placed by third-party political groups on broadcast networks by providing the public with a new tool with which to contact station managers who would be accepting those ... GO

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U.S. Senate Could Save Hundreds of Thousands of Dollars If It Files Campaign Finance Reports Electronically, Says The FEC

One little-noted item in President Obama's budget proposal this week was a recommendation to require U.S. senators to file their campaign finance reports with the Federal Election Commission electronically. The FEC estimates that the switch from paper to bits would save it $430,000 annually. GO

Teddy Goff and Joe Rospars On How Obama's Campaign Is Trying to Get Back to the "We"

Getting back to the "we" of Barack Obama's 2008 campaign — the now-legendary level of energy and individual commitment from grassroots volunteers that Obama was able to harness en route to an improbable victory in the Democratic primary and then in the general election for the presidency of the United States — is in many ways the "central challenge" of his 2012 re-election effort, Obama for America Digital Director Teddy Goff said Friday.Speaking with Obama's chief digital strategist, Joe Rospars, and techPresident publisher Andrew Rasiej at a Social Media Week event in a conference room at Thomson-Reuters with a panoramic view of New York City, Goff described the myriad ways Obama's re-election effort is looking to harness digital tools to connect with voters, whether they be supporters from 2008 or newcomers to politics.

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Team Obama's Questlove Endorsement

In a video, Questlove, the drummer and joint frontman of the The Roots, the in-house band for Late Night with Jimmy Fallon, endorsed Barack Obama's reelection as part of the campaign's African Americans for Obama effort. "When I started supporting Barack Obama in 2008 he promised to bring real change and hope to our country and community as a whole," he says in the video. "This is not a quick fix. It's not like you can take a wand, 'BING,' and just make magic overnight. He needs eight years to finish the mission and we need to have his back." GO

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