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Email Watch

For all the chatter about social media, social networking and the like, email is still the "killer app" for politics. A big list is an essential building block for all kinds of campaigns and causes. Behind the scenes, list-servs like Google Groups and Yahoo Mail still enable activists to coordinate in private what they later do in public. Getting people to open their emails and take action is vital. Who's doing it well? What new tricks are campaigns trying to get their list to respond? Below, some of our favorite posts on the workhorse of online politics, the email.

2012 Email is Your Best Friend? Sad Boyfriend? Lost Aunt?

BY Micah L. Sifry | Wednesday, September 28 2011

If you're on Barack Obama's email list, you've probably noticed how many of his subject lines seem highly familiar. "Put this on your car," "Frustrated," "This is actually pretty cool," and "How this dinner thing works," ... Read More

Adventures in Email

BY Nick Judd | Thursday, March 31 2011

The New Organizing Institute has just released a set of research results from years of experiments in optimizing email open rates: Over the last two years, we’ve partnered with a half-dozen progressive advocacy groups ... Read More

A Role for Kerry's Email List in HuffPo's Creation

BY Nancy Scola | Wednesday, January 5 2011

Vanity Fair's William D. Cohan does a deep dive into the fight over whether James Boyce and Peter Daou were behind the creation of a framework that evolved into the Huffington Post, and one particularly relevant bit ... Read More

John Kerry's Even Worse Sequel

BY Nancy Scola | Wednesday, September 29 2010

Perhaps it's unfair to pick on John Kerry, but the emails his sends to his list are always such mind-expanding demonstrations of the creative use of the English language. This morning's delight: "Karl Rove is back ... Read More

Behind the Tea Party Victories in Delaware & Alaska: A Big Fat Email List

BY Colin Delany | Wednesday, September 15 2010

Cross-posted from Epolitics.com Hell of a political year so far, eh? The Tea Party Express just ran over its second establishment Republican in the past few weeks, and since Delaware's victorious Christine O'Donnell ... Read More

A Month and a Half of Barely Missed Emails

BY Nancy Scola | Wednesday, June 30 2010

Elena's Inbox edges a bit out of beta, now filled out with all of the White House emails received by the Supreme Court nominee in the batch released by the Clinton Library. Read More

The E in John Kerry's E-Mails Stands for "Excellent"

BY Nancy Scola | Tuesday, June 29 2010

John Kerry's email musings are, it must be said, sometimes real head scratchers. Just landed in the inbox: a missive with subject "The R in Rand Stands for Radical." Not, as one might have thought, Rand. Read More

"Do Not Ask": Lessig's Plan to End Fundraising Emails

BY Nancy Scola | Wednesday, February 24 2010

Credit:FixCongressFirst.org Larry Lessig, ever creative, is trying out what does seem to be a new one as far as the field of email techniques goes. Read More

A Tale of Two Emails

BY Joshua Levy | Wednesday, May 7 2008

Immediately after the Pennsylvania primary, Hillary Clinton raised $10 million (or something) and told us all about it. Terry McAuliffe, her campaign chairman, sent email messages trumpeting the good news about new money ... Read More

"Our President, Ourselves" email campaign for Hillary

BY Micah L. Sifry | Monday, February 11 2008

You know when something is spreading online when your friends ask you about it spontaneously. That's how I heard about feminist Robin Morgan's online rallying cry for Hillary Clinton, "Goodbye To All That (#2)," which ... Read More

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