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Fonts of Wisdom

From Gotham to Helvetica, Fedra to Serifs, the typography of politics has played a subtle but critical role in shaping how we relate to campaigns online. Good design matters, and over the years we've spotted all kinds of wisdom in the way things are presented and branded.

Lawsuit Alleges Rick Santorum's Website Built With 'Counterfeit' Font

BY Nick Judd | Thursday, August 18 2011

A Dutch font foundry has sued the makers of Rick Santorum's website, alleging copyright infringement for the way the site uses used their font. Update: The lawsuit pertains to an earlier version of Santorum's website, ... Read More

2012, Now with More Serifs

BY Nancy Scola | Thursday, May 12 2011

The Obama campaign's new Gotham font, which has serifs that its 2008 version didn't. In a roundup of their tour of Obama '12's Chicago headquarters, Politico's Ben Smith and Byron Tau bring us back this on the ... Read More

Democrats, the Logos

BY Nancy Scola | Wednesday, September 15 2010

The Marketing of the President 2008

BY Patrick Ruffini | Wednesday, February 13 2008

Watching Obamamania unfold over the last few days, I have gradually come to the realization that we are living through the first Presidential campaign that is being marketed like a high-end consumer brand. Here's how. ... Read More

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