The greatest opportunity for a campaign/committee to make a difference on the trail is with online video. That's just commonsense, but there is at least one study out there on the subject which now confirms the importance of video.

With the rise of available and accessible distribution mechanisms, e.g., YouTube, blip.tv, etc. there's no longer an excuse for a candidate not to appear early and often on our desktops talking about all of the issues we care about.

Dig in after the jump...