
Eric Schmidt, Google's CEO, who just endorsed Barack Obama, tells Arianna Huffington, another Obama supporter, that "We are witnessing the end of Rovian politics," thanks to the internet and tools like YouTube. And Huffington amplifies his point, writing today:
Thanks to YouTube -- and blogging and instant fact-checking and viral emails -- it is getting harder and harder to get away with repeating brazen lies without paying a price, or to run under-the-radar smear campaigns without being exposed.
Leaving aside the fact that both Schmidt and Huffington are both rooting for Obama to win, and therefore are inclined to color every McCain attack in the darkest terms possible, I think they have a point. Something significant has changed in just the last four years. We are collectively witnessing, and simultaneously creating, a networked public sphere that continuously scours the world for interesting information and collectively bubbles the most important stuff to greater view.