There's an interesting little story, having to do with the Republican National Committee's new GOP.com, that sits at the intersection of online public data and the growing interest in using the nuts-and-bolts of technology as a point of political debate. (See the White House's supposed "spam" list, the pretty empty dustup over Rep. Michelle Bachmann's SMS opt-in, Texas gubernatorial candidate Kay Bailey Hutchison's deserved troubles with search-engine-tricking slipped into the code of her new website, etc., for proof that the latter is quickly becoming a trend.) The Sunlight Foundation's Luke Rosiak recently tweaked the Republican National Committee for financial disclosures that showed what the GOP paid out in technology costs at the time it was overhauling its GOP.com website.* Among other expenses, Rosiak focused in particular on a $1,039,155 payment to a hosting company called Smartech, comparing it to $203,000 spent by the Democratic National Committee for similar services.
Only they weren't similar services, writes James Richardson, who once worked in online communications at the RNC; they only seem that way because of the crudeness of the public data. "Hosting" on a disclosure form, the argument goes, is a catch-all label for a variety of services -- making the comparison to what the DNC pays to host Democrats.org like comparing apples to a fruit basket. Richardson spoke with former RNC "e-campaign director" Mike Turk, who said, "I can tell you from my tenure there that the Smartech bill includes a lot of things that aren’t GOP.com." According to GOP officials, writes Richardson, that million-dollar-plus tab bill covers Internet services at GOP headquarters, the hosting of 31 state party websites, and bulk email services for the national party and 40 different state GOP branches.
*Note: Our Andrew Rasiej and Micah Sifry are senior advisors to the Sunlight Foundation.
It was probably inevitable that the launch of the GOP's new website would involve a few bumps, but as Andy Barr reports for the Politico, the site's first day was pretty messy.
Among the problems were the posting of administrator passwords, a list of GOP accomplishments that ended in 2004 and a “future leaders” section that was devoid of material. In addition, the site was inaccessible for much of the day.

With the admission it's been a few days since my last visit to GOP.com, the Republican National Committee has a new splash page up that applies a considerably more modern, polished, and frankly, hip look to the site. (Here's a peek at the old design.) The RNC, of course, has been eager to reboot its digital operations and close what is seen as a gap between its online activities and that of its Democratic counterparts. "What you see here is a placeholder between what was and what is to come," blogs new Internet director Todd Herman. There's not much to the redesign, yet. But if this temporary home page is any guide, the GOP plans to focus increased attention on state and local networks, as well as social tools like Twitter, Facebook, and YouTube. The site also includes a prominent call for software developers to "Get Involved."
In other Republican National Committee news, Michael Steele's shop has released a hard-hitting new web ad that uses LBJ's famous "Daisy" TV spot -- which depicted the supposed risks of entrusting our nuclear future to Barry Goldwater -- to highlight differing statements by Democrats over closing the prison facility at Guantanamo Bay.
Former McCain online aide Mark SooHoo digs into the archives for a 2002 Request for Proposal for the rebuilding of GOP.com from then-RNC eCampaign director Chuck DeFeo. The document makes for an interesting contrast to the RFPs the RNC is currently circulating, with the 14-page document detailing everything from the audiences the site should target ("party loyalists," "persuadable voters") to how the backend database should be designed to how user accounts should function. Have a look...
Pushing the next president to use participatory media; GOP.com launches the Obama Spendometer; if we get President's Day off, shouldn't we get Election Day off?; comparing Barack Obama and Hillary Clinton's organizing philosophies; Ron Paul staffers describe his online campaign, deride Obama has too top down; how do offline GOTV operations actually work?; Vermont's having a primary too, and ice cream moguls Ben and Jerry are riding around in their ObamaMobile to support Barack.