Fifty Bucks Worth of Facebook Ads Help Turn College Junior into County Treasurer
BY Nancy Scola | Thursday, November 13 2008
There's a fascinating story out of New Hampshire today about what some savvy targeting of Facebook ads can accomplish in a local political race. A Dartmouth junior dropped just $51 -- less than the cost of a text book -- ... Read More
Daily Digest: Building the Digital Ship While Sailing
BY Nancy Scola | Wednesday, November 12 2008
"Retooling" Change.gov: The New York Times' Michael Falone makes note of a happening that Michael Whitney highlighted on techPresident earlier this week: Change.gov, the Obama-Biden transition site, quietly ... Read More
Daily Digest: Twitter's on Palin vs. Biden Like Otters on Oysters
BY Nancy Scola | Friday, October 3 2008
The Web on the Candidates Short Bursts of @Politics: Medill Reports's Jason M. Breslow has a roundup of how Twitter is being used for politics these days. We're seeing folks use it to debate, to share ideas, to organize ... Read More
Microtargeting Myth vs. Fact
BY Patrick Ruffini | Friday, July 18 2008
There's a lot of hype surrounding microtargeting -- which is the process of targeting voters scientifically based on consumer and demographic data. This piece in Salon yesterday on "Obama's super marketing ... Read More