Yesterday's post about a new study by Marc Ross, Christine Steineman and Chris Lisi ranking more than a hundred Washington organizations based on how many social media tools they are using is spawning an interesting conversation. Critics like Matt Browner-Hamlin, the SEIU's deputy director of new media, and Michael Cornfield, a political scientist and longtime analyst of online politics, have chimed in to dismiss the study's import, arguing that simply counting the presence of social media tools being deployed by an organization means little, or nothing. It's how you use those tools to engage the public that matters, they argue.

Nobel speculation heats talk of Gore bid; Facebook Political Summit Tuesday to face criticism?; Slatecard, GOP answer to ActBlue, launches; Evangelicals going progressive?; Michael Cornfield sums up the online field; Obama spokesman goes bottom-up; Rudy makes a fundraising boo-boo; and Meghan McCain goes-a-blogging.