"It's time this stopped," writes the Next Right's Patrick Ruffini. "Conservatives need to decide who we want to see succeed and who we want to see fail. We then need to calibrate our reactions to the inevitable missteps from either camp accordingly." Rush Limbaugh, Michael Steele, and Bobby Jindal, writes Ruffini, are "all important personalities that we should all want to see succeed." Each of the three putative leaders of the Republican Party have had a few rough weeks, though for distinctly different reasons. The Louisiana governor, of course, for his widely-panned response to Obama's non-SOTU. The RNC Chair and the radio host, meanwhile, have gone punch for punch over Limbaugh's use of the "fail" word in close proximity to talk of the Obama presidency. Read the Atlantic's Chris Good for all the gory details. Ruffini's call to circle the wagons has sparked a fascinating batch of comments. Several commenters object to lumping a rising GOP elected official like Jindal with a incendiary media figure like Limbaugh.

A "Clinton insider" launches a site calling for Obama/Clinton unity; another site makes it easy to lobby the super delegates; Bobby Jindal for VP?; conservative bloggers aren't paying much attention to McCain; a Chinese search site adds Obama to its front page; create a cut-out candidate; McCain to star in a "Hills" parody?; and traffic drops to all candidates sites. Is everyone just tired of it all?

Barack Obama's campaign has an interesting example of the online-offline integration I talked about a few weeks ago. Having signed up for their text messaging list, I texted in my addresses to get a free Obama bumper sticker. It came yesterday and looks like this:

Aside from feeling some mild disappointment in not receiving the standard Obama'08 sticker to add to my collection, I got to thinking, and this is an interesting viral strategy. If I had to guess, the last thing they want is for this to actually be placed on cars -- you can barely see the call to action. Rather, the point is for it to be stuck on the outside of dorm room doors, where it can spread virally offline among college students. The amount of thought that went into this campaign (I got an SMS telling me my bumper sticker was being packaged up in Chicago with some TLC) shows you the premium they are placing on text messaging versus other forms of online communication.