Obama's Long Tail is Producing Results on the Ground
BY Micah L. Sifry | Sunday, November 2 2008
We've been arguing for a while here on techPresident that the candidate who best used the internet to enable his supporters to join in co-creating the campaign would have a big edge come November. Now we're seeing what ... Read More
Rudy's House Party Taps The Long Tail
BY David All | Thursday, September 27 2007
In case you missed it, last night Rudy Giuliani made a virtual appearance in over 1,000 homes during his "National House Party Night." (You can watch the archived webcast here.) Let's dig in... Read More
Don't believe the Long Tail strategy works... Ask your friends...
BY David All | Monday, July 9 2007
True Story: I went back to Ohio this past week. One of my friends, Chris, told me that he had donated to Barack Obama -- the first time he had ever donated to a candidate or cause. I asked him how much and he said $15. I ... Read More