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Barack's Boring Website

BY Patrick Ruffini | Sunday, July 27 2008

The common wisdom is that BarackObama.com is not only better at wrangling donations from the faithful, but is categorically better than JohnMcCain.com because it embraces an interactive as opposed to a broadcast model. ... Read More

Microtargeting Myth vs. Fact

BY Patrick Ruffini | Friday, July 18 2008

There's a lot of hype surrounding microtargeting -- which is the process of targeting voters scientifically based on consumer and demographic data. This piece in Salon yesterday on "Obama's super marketing ... Read More

McCain's Persuasion Strategy

BY Patrick Ruffini | Saturday, March 15 2008

My posts on the Republican online campaign are sometimes prodding, but in at least one area, John McCain laps the competition: using his site to tell his story to first-time visitors and undecided voters. I was ... Read More

The Money Myth

BY Patrick Ruffini | Thursday, January 31 2008

If he wins, John McCain will have spent roughly $40 million to secure the nomination against two vastly better funded opponents. That is a far cry from the conventional wisdom that it would take $100 million to compete. ... Read More

The Early Adopter Effect

BY Patrick Ruffini | Friday, October 26 2007

Facebook has given us an unprecedented look inside the demographic breakdowns of its user base. For the first time, there's a model for quantifying who the early adopters on the Web are, and how they vote. Read this post ... Read More

Ron Paul's $5M a Wake Up Call

BY Patrick Ruffini | Wednesday, October 3 2007

It looks like I was only a little early in my prediction of a Ron Paul $4 million quarter. In a quarter when non-Hillary fundraising bottomed out, Ron Paul has shown Republicans that there is a price to be paid for not ... Read More

Betray Us: A Missed Opportunity?

BY Patrick Ruffini | Friday, September 14 2007

The controversy over MoveOn's General Betray Us ad reminds us that the best online strategy is still about getting the basics right. In this case: tapping into the visceral reaction to an event within the first 12-24 ... Read More

It Worked.

BY Patrick Ruffini | Saturday, September 8 2007

Maybe Republicans aren't allergic to the Interwebs after all. If you give them a reason to go online, to signup and donate, in the form of a big event -- they will. What you see above is the surge of traffic to ... Read More

On Fred's Announcement

BY Patrick Ruffini | Saturday, September 1 2007

Allen Fuller has a great post up discussing Fred's online announcement on September 6th. For whatever reason, people's antennae seem to go up whenever there's an inkling of Fred running a video-based campaign, and this ... Read More

Message vs. Tactics Online

BY Patrick Ruffini | Friday, July 13 2007

The New York Times has a story on the online fundraising disparity between Democrats and Republicans online. I'm quoted in it, to the effect that the environment stinks for Republicans right now, and we have an ... Read More

News Briefs

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"Power Politics in the Age of Google"

TechPresident's editorial director, Micah Sifry, will be speaking this afternoon on a panel at Harvard University called "Power Politics in the Age of Google," alongside Susan Crawford, Nicco Mele, Elaine Kamarck and Alexis Ohanian. The panel will be moderated by Harvard Shorenstein Center Director Alex Jones, and will be live-streamed here. GO

House Republicans Get a Jump on the Budget

Via Politico's Mike Allen, the House Republicans are out with a video — this one attributed to Majority Whip Kevin McCarthy — getting the drop on President Barack Obama's next federal budget, expected Monday. GO

Mittbucks.com Lets Voters Compare Their Paychecks With Romney's

What would it take for Mitt Romney to be able to relate to the average American's daily economic life? He'd have to pay $1,208.09 for a gallon of gas, according to Mittbucks.com, a web site recently created by Adam Rosenscruggs and his wife Danielle in Washington, D.C. The eye-popping figure results from an annual income that I plugged in ... GO

What Twitter Won't Tell You About the Election

A new study released on Tuesday by the Pew Research Center for the People & the Press on Tuesday offers the opportunity to get real about what the political conversation on Twitter and Facebook can — or can't — tell you about the progression of the 2012 political campaign. Pew has found that even among users of Twitter and Facebook, a paltry percentage of people use social networks to get news about politics: Only 24 percent of Twitter users in the sample and 25 percent of Facebook users said they "sometimes" got campaign news through that network, while a full 40 percent of Twitter users in the sample and 46 percent of other social media users reported "never" getting campaign news through either Twitter or Facebook. GO

Navigating New York's "Road Map for the Digital City," One Year In

In May 2011, New York City Mayor Michael Bloomberg revealed a "Road Map for the Digital City," a plan to use technology to make city government more and participatory, and to leverage the city's tech sector for economic and civic gains.

New York City Chief Digital Officer Rachel Sterne will join our editorial director, Micah Sifry, on a conference call this Friday afternoon to discuss the progress on that road map so far. The call is free and open to anyone to join. You can sign up here.

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Pete Hoekstra's Campaign Website's "Offensive" Source Code Changed After Outcry

As if "chop suey fonts" and obvious graphic allusions to the stereotype of the Chinese as the Yellow Peril weren't controversial enough, the group that created an incendiary microsite for former Rep. Pete Hoekstra's campaign has managed to further fan the flames with what it's calling a mistake in its code. GO

Fidel Castro Loves the Internet

“The Internet is a revolutionary instrument that permits the receiving and transmission of ideas, in both directions, that is something we should know how to use,” Fidel Castro told a crowd of supporters on Feb. 4, according to the state-owned Cuban newspaper Granma International. Castro, who made his first public appearance since April 2011, launched his two-volume memoir, “Guerilla of Time,” and took the opportunity to discuss issues of importance to him. Earlier this week, Miranda Neubauer reported that one of these topics was the need for the Internet. Castro has been a proponent of the Internet as a tool for the exchange of ideas since 2003, but the average Cuban citizen faces great difficulty getting online. GO

Claire McCaskill Hires Blue State Digital's Alex Kellner As Digital Director

Missouri's senior Democratic Senator Claire McCaskill has hired Blue State Digital's Alex Kellner as its digital director. GO

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