#OccupyWallStreet Growing at Sub-Viral Pace on Facebook
BY Micah L. Sifry | Monday, November 7 2011
Jim Pugh, CTO of Rebuild the Dream (and before that director of analytics and development with Organizing for America), recently shared with techPresident some slides from a New Organizing Institute training that he's ... Read More
Facebook Haggadah: A Case Study in Viral ROI (Is This App Different From All Other Apps?)
BY Micah L. Sifry | Friday, April 3 2009
Sunday night, March 29, Carl Elkin posted a humorous take-off on the Passover Seder story (aka the "Haggadah"), imagining it as a series of wall postings on Facebook. Within a day his Facebook Haggadah was all over the ... Read More
Tracking a Political Meme: McCain vs Paris Hilton
BY Micah L. Sifry | Thursday, September 25 2008
Ever wanted to be able to show someone exactly how a "meme" moves across the web in real-time? Anthony Hamelle of Linkfluence has posted a video doing exactly that. He zeroes in on two political videos that made a big ... Read More
MoveOn's "Betray Us" Ad a Smart Move
BY Micah L. Sifry | Wednesday, September 12 2007
We could be wrong, but here’s a prediction about the power of viral campaigns: By the time the dust settles on the storm kicked up by MoveOn.org’s highly provocative “Petraeus/Betray Us” ad in The New York Times ... Read More
Viral Marketing, an Oxymoron?
BY Micah L. Sifry | Thursday, September 6 2007
What is a real "viral campaign"? Does it even make sense to use the word marketing alongside the word viral? And why does the 2008 race seem to be almost devoid of real word-of-mouth/web success stories? Read More
Why Aren't the Presidential Campaigns Using Widgets?
BY Colin Delany | Wednesday, May 16 2007
The major presidential campaigns have put tons of effort into creating websites, building their own social networks, creating online videos and reaching out to voters through Facebook and MySpace, but they're so far ... Read More