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Two New Mobile Apps Launch To ID Groups Behind Political TV Ads

BY Sarah Lai Stirland | Wednesday, August 22 2012

Two new mobile apps, "Ad Hawk," and "Super PAC App" became available Wednesday, enabling U.S. voters with smartphones to instantly discover who's trying to influence their vote through television ads. Read More

Two Apps Now in Development Hope to Expose the People Behind Political TV Ads

BY Sarah Lai Stirland | Thursday, July 19 2012

Two new projects launching in summer or early fall seek to arm smart-phone-owning voters with new tools to navigate what is expected to be a $9.8 billion assault on their perception of reality. One is a mobile app from developer Bob Lannon and the Sunlight Foundation* called "Ad Hawk." The other, "Super PAC App," is from two graduate school students who came up with the idea in a MIT class that tasks students to come up with apps in a world that assumes that all television will be social — upending the one-way nature of broadcast TV that's contributed to negative political television advertising's success. Read More