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Barack's Boring Website

BY Patrick Ruffini | Sunday, July 27 2008

The common wisdom is that BarackObama.com is not only better at wrangling donations from the faithful, but is categorically better than JohnMcCain.com because it embraces an interactive as opposed to a broadcast model. ... Read More

Microtargeting Myth vs. Fact

BY Patrick Ruffini | Friday, July 18 2008

There's a lot of hype surrounding microtargeting -- which is the process of targeting voters scientifically based on consumer and demographic data. This piece in Salon yesterday on "Obama's super marketing ... Read More

McCain's Persuasion Strategy

BY Patrick Ruffini | Saturday, March 15 2008

My posts on the Republican online campaign are sometimes prodding, but in at least one area, John McCain laps the competition: using his site to tell his story to first-time visitors and undecided voters. I was ... Read More

The Money Myth

BY Patrick Ruffini | Thursday, January 31 2008

If he wins, John McCain will have spent roughly $40 million to secure the nomination against two vastly better funded opponents. That is a far cry from the conventional wisdom that it would take $100 million to compete. ... Read More

The Early Adopter Effect

BY Patrick Ruffini | Friday, October 26 2007

Facebook has given us an unprecedented look inside the demographic breakdowns of its user base. For the first time, there's a model for quantifying who the early adopters on the Web are, and how they vote. Read this post ... Read More

Ron Paul's $5M a Wake Up Call

BY Patrick Ruffini | Wednesday, October 3 2007

It looks like I was only a little early in my prediction of a Ron Paul $4 million quarter. In a quarter when non-Hillary fundraising bottomed out, Ron Paul has shown Republicans that there is a price to be paid for not ... Read More

Betray Us: A Missed Opportunity?

BY Patrick Ruffini | Friday, September 14 2007

The controversy over MoveOn's General Betray Us ad reminds us that the best online strategy is still about getting the basics right. In this case: tapping into the visceral reaction to an event within the first 12-24 ... Read More

It Worked.

BY Patrick Ruffini | Saturday, September 8 2007

Maybe Republicans aren't allergic to the Interwebs after all. If you give them a reason to go online, to signup and donate, in the form of a big event -- they will. What you see above is the surge of traffic to ... Read More

On Fred's Announcement

BY Patrick Ruffini | Saturday, September 1 2007

Allen Fuller has a great post up discussing Fred's online announcement on September 6th. For whatever reason, people's antennae seem to go up whenever there's an inkling of Fred running a video-based campaign, and this ... Read More

Message vs. Tactics Online

BY Patrick Ruffini | Friday, July 13 2007

The New York Times has a story on the online fundraising disparity between Democrats and Republicans online. I'm quoted in it, to the effect that the environment stinks for Republicans right now, and we have an ... Read More