With The Help of Digital Infrastructure, Obama Wins Re-election
BY Sarah Lai Stirland | Tuesday, November 6 2012
Barack Obama won re-election to a second term as the 44th president of the United States Tuesday night, with a campaign that was undergirded by disciplined digital effort that relied heavily on targeted voter communications, an ambitious ground game, and extensive and innovative use of social media and online fundraising tools. Read More
Through Texts and Online Video, Presidential Campaigns Want You To Know -- They're the Job Creators
BY Sarah Lai Stirland | Monday, September 17 2012
As Barack Obama and Mitt Romney continued to criticize each other on Monday regarding their respective relationships with China either on the policy or business fronts, both campaigns kept reaching out to voters and ... Read More
ICYMI: Obama Campaign's Tech Tools of Persuasion Working "Incredibly Well," Says Campaign Manager Jim Messina
BY Sarah Lai Stirland | Wednesday, September 5 2012
Just in case you missed it, the Obama campaign's top campaign managers spent Tuesday morning boasting about their tech and field operations, with campaign manager Jim Messina saying that the campaign this time around is ... Read More
Romney Campaign Hijacks Obama Campaign Manager's Fundraising E-Mail Again
BY Sarah Lai Stirland | Wednesday, March 14 2012
Mitt Romney's campaign manager Matt Rhoades sent out a fundraising e-mail Tuesday night, but most of the writing in the note was done by Jim Messina, President Obama's campaign manager. Rhoades had forwarded Messina's ... Read More