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How Obama for America Made Its Facebook Friends Into Effective Advocates

BY Nick Judd | Monday, November 19 2012

During the summer, OfA chief data scientist Rayid Ghani and analyst Matt Rattigan brought the technology team a prototype piece of software. More a simple script, really, the prototype took a given supporter's Facebook ID, scanned the supporter's Facebook friends, checked what the campaign knew about those friends and returned content the campaign might want to put in front of them. By midsummer, they had a tool to spread content for the campaign that staff say was more than twice as effective as a traditional banner ad. Read More

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NYC Open Data Advocates Focus on Quality And Value Over Quantity

The New York City Department of Information Technology and Telecommunications plans to publish more than double the amount of datasets this year than it published to the portal last year, new Commissioner Anne Roest wrote last week in an annual report mandated by the city's ...

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NYC Open Data Advocates Focus on Quality And Value Over Quantity

The New York City Department of Information Technology and Telecommunications plans to publish more than double the amount of datasets this year than it published to the portal last year, new Commissioner Anne Roest wrote last week in an annual report mandated by the city's open data law, with 135 datasets scheduled to be released this year, and almost 100 more to come in 2015. But as preparations are underway for City Council open data oversight hearings in the fall, what matters more to advocates than the absolute number of the datasets is their quality. GO

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