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How Obama for America Made Its Facebook Friends Into Effective Advocates

BY Nick Judd | Monday, November 19 2012

During the summer, OfA chief data scientist Rayid Ghani and analyst Matt Rattigan brought the technology team a prototype piece of software. More a simple script, really, the prototype took a given supporter's Facebook ID, scanned the supporter's Facebook friends, checked what the campaign knew about those friends and returned content the campaign might want to put in front of them. By midsummer, they had a tool to spread content for the campaign that staff say was more than twice as effective as a traditional banner ad. Read More

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How Silicon Valley donors are thinking about Hillary Clinton 2016; Yahoo's security chief locks horns with the head of the NSA; Instagram location data catches a Congressman with his hand in the till; and much, much more. GO

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