Politico-Facebook Sentiment Analysis Will Generate "Bogus" Results, Expert Says
BY Micah L. Sifry | Friday, January 13 2012
Facebook is analyzing its users' status updates, postings and comments that refer to the candidates, and assigning positive and negative values to them, producing a daily track of their supposed ups and downs. It's called "sentiment analysis." It's the heart of the pretty charts and graphs that the two companies rolled out to tout their partnership. And it's total bunk. Read More
The Game: How Campaigns' New Obsession With Social Media is Hurting America
BY Nick Judd | Monday, January 9 2012
The thing about attaching numbers to people's names is that it usually makes them want to make the number go up. Call it gamification if you want. The truth is that it's human nature, and as more people pay attention to social media, it is creating a sort of downward behavioral spiral. Candidates wanting more points on the social media scoreboard are urging supporters to tweet and post to Facebook on their behalf — spreading borderline spam on social networks and doing nothing to make the campaign season less of a horse race when that doesn't necessarily have to be the case. Read More
Trilogy Interactive Says Social Media Stats Didn't Beat Polls in Iowa Results
BY Nick Judd | Thursday, January 5 2012
Trilogy Interactive writes to point us to their data work indicating that in fact, Micah Sifry is right, and social media is often an indicator of little more than who's in the news. From Trilogy's blog, here's what the left-leaning digital shop has to say Read More
BuzzKill, or Why We Don't Believe The Social Media Hype
BY Micah L. Sifry | Thursday, January 5 2012
Micah Sifry writes: Just because you can count something and put it into a chart, doesn't mean that you've gleaned its meaning. Caveat emptier. Read More
Who's Talking About the Presidential Candidates On Twitter? And Why Should We Care?
BY Nick Judd | Tuesday, July 19 2011
It's not hard to find people tracking what you might call the Twitter horse race: Which presidential candidate has the most followers, who gained the most followers recently, who racked up a lot of retweets. But what ... Read More
Do Facebook and Twitter Followers Reflect a President's Popularity?
BY Becky Kazansky | Monday, July 18 2011
As momentum around the 2012 presidential elections here in the U.S. begins to build, eyes are turning to social media again and its impact on politics — but that's also true around the globe. TechPresident is ... Read More