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Amidst "Apocalyptic" Floods, People of the Balkans Use Facebook for Relief and Rescue

BY Jessica McKenzie | Friday, May 30 2014

One of the many photos flagged as fake.

The floods that have ravaged the Balkans this month have been called “apocalyptic” and the resulting damage, officials say, is likely worse than the damage incurred during the three year conflict between Bosniaks, Serbs and Croats in the 1990s. At least 74 people died because of the flooding and nearly 900,000 were forced from their homes. The governments in Serbia and Bosnia, as well as foreign media, have been criticized for failing victims and the region as a whole. Meanwhile, social media, and Facebook in particular, has been heralded as a tool for “information-sharing, social activism, voluntary work, and even a watchdog mechanism.”

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