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Can Celebrities On Twitter Use Their Fame for Good?

BY Miranda Neubauer | Friday, June 22 2012

Actor Josh Charles has often tweeted about his support for high-speed rail and gay marriage rights. Actress Eva Longoria recently tweeted her support for President Obama's new illegal immigration policy. In the future, could such celebrity endorsements all become much more coordinated, mirroring the Kony 2012 effect? That's what singer and songwriter Smokey Robinson is betting on. Yesterday he announced a new initiative to harness Twitter as a tool for celebrities to raise awareness and help promote good causes. One close observer of online activism says this kind of online buzz is nothing but a "silly idea." Read More