You are not logged in. LOG IN NOW >

Tumblr Is Happy With Its Aggressive Anti-SOPA Advocacy

BY Nick Judd | Thursday, November 17 2011

Tumblr reports that their advocacy push around the Stop Online Piracy Act yesterday generated 87,834 calls to representatives and a total of 1,293 hours talking to staffers on Capitol Hill:

Yesterday we did a historic thing. We generated 87,834 phone calls to U.S. Representatives in a concerted effort to protect the Internet. Extraordinary. There’s no doubt that we’ve been heard.

So just to keep you updated: The well-intentioned, but immensely flawed “Stop Online Piracy Act” is still in the House Judiciary Committee. The hearing was yesterday and now members will debate and bring amendments to the bill. The Committee will reconvene in a few weeks — the date has yet to be scheduled. Nothing has been brought to a final vote. Everything is still very much in play. We’ll keep you posted on what’s going on and what you can do to help. But for now, we want to thank you.

Rep. Darrell Issa (R-Calif.) also gets a shout-out from Tumblr for his opposition to SOPA.

Can anyone tell me of any issues in the past that spurred a platform site like Tumblr to become politically active? I can't think of any, and it's interesting to me to see platforms advocating to their users in such a forceful way. Tumblr users also found redacted text on their dashboards yesterday to draw attention to the SOPA debate. There is precedent of sorts — FX put a member of the cast of It's Always Sunny in Philadelphia on customer's screens recently during negotiations with DirecTV, and the satellite provider responded by deploying a lower-third style graphic later on to convey its own message — but sites like Tumblr being so interactive, I wonder if that experience can be thought of in the same way.