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Tripping the Switch from Organizing for America to OFA '12

BY Nancy Scola | Monday, May 2 2011

Politico's Ben Smith details the reconversion of Organizing for America into the online army of the Obama '12 presidential campaign:

President Obama ’s aides have quietly turned the key in the engine of the massive campaign-in-waiting that’s been operating under the name Organizing for America for the past two years, and will begin his reelection with the sort of online and field organizations most presidential campaigns would be glad to have 16 months from now.

The leadership of the field organization — with hundreds of employees, tens of thousands of volunteers and massive online assets (primarily, a giant email list) — is shifting from the  Democratic National Committee  to the new campaign in Chicago. And in mass emails and in a quiet series of one-on-one meetings with volunteer leaders, the group is resetting its relationship with its supporters.