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Russian Writer's 'Bloggers Against Garbage' Initiative Picks Up Steam

BY Nick Judd | Tuesday, July 12 2011

France 24 International News carries this item from late last week about "Bloggers Against Garbage," an initiative founded by Sergey Dolya that seeks to use the power of social networks to mobilize clean-ups in parks and public spaces:

Last April, popular Russian blogger Sergey Dolya created the movement “Bloggers against Garbage.” The idea behind the movement is simple: local bloggers choose a heavily littered place near them, then use social networks to rally as many people as possible for a collective cleanup.

The movement initially counted just several dozen participants, but has grown exponentially to reach several thousand members across the country. Its most ambitious goal yet: a nationwide litter cleanup day planned on August 6.