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Rick Perry, Unconventional Web Candidate?

BY Micah L. Sifry | Friday, August 12 2011

In the 2010 Republican primary for Texas governor, Rick Perry's campaign spent not one dime on direct mail or yard signs, and instead plowed its money into highly targeted online advertising, marketing and social networking to try to convert website visitors into volunteers. And the gamble worked--of the roughly 300,000 votes he got in winning the primary, about 50,000 were probably from his online network of home precinct captains. His online campaign director, Ryan Gravatt (who jocularly refers to himself as a "reformed newspaper reporter," shared all the details with PdF Network members on an hour-long conference call in May 2010. Read Nick Judd's recap here, or you can download the whole call here.

Gravatt is working on Perry's newly announced presidential campaign with the title of online strategist, focusing in online outreach, social media monitoring and organizing volunteer efforts.

News Briefs

RSS Feed tuesday >

First POST: Waking Up

Hillary Clinton's deleted emails might not be as gone as she thinks; people making decisions about encryption know nothing about encryption; Meerkat is dead (already); finding out that Facebook filters the newsfeed is, to some like waking up in the Matrix; and much, much more. GO

monday >

First POST: Clueless

Why boycotting Indiana isn't the greatest idea; but people and companies are still doing it anyway; "Flak for Slack chaps in yak app hack flap"; and much, much more. GO

friday >

First POST: Net Effects

Ballooning digital campaign teams; early registration deadlines kept millions of people from voting in 2012; love letters to Obamacare; and much, much more. GO

thursday >

First POST: Data-Driven

Get to know Clinton's digital team even better; Ted Cruz election announcement-related fundraising offers peak into the coming data-driven campaign arms race; New York City launches online community engagement pilot program called IdeaScale; and much, much more. GO

wednesday >

First POST: Too Much Information

Will Facebook become the Walmart of News?; Hillary Clinton's digital team; how easy it is to get your hands on 4.6 million license plate scans; and much, much more. GO

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