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Rick Perry, Unconventional Web Candidate?

BY Micah L. Sifry | Friday, August 12 2011

In the 2010 Republican primary for Texas governor, Rick Perry's campaign spent not one dime on direct mail or yard signs, and instead plowed its money into highly targeted online advertising, marketing and social networking to try to convert website visitors into volunteers. And the gamble worked--of the roughly 300,000 votes he got in winning the primary, about 50,000 were probably from his online network of home precinct captains. His online campaign director, Ryan Gravatt (who jocularly refers to himself as a "reformed newspaper reporter," shared all the details with PdF Network members on an hour-long conference call in May 2010. Read Nick Judd's recap here, or you can download the whole call here.

Gravatt is working on Perry's newly announced presidential campaign with the title of online strategist, focusing in online outreach, social media monitoring and organizing volunteer efforts.

News Briefs

RSS Feed wednesday >

First POST: Master of their Domain(s)

Hillary Clinton's "homebrew" email server; everything else you wanted to know about Clinton's personal email; a Romanian hacker called "Guccifer"; "Nothing is actually private"; and much, much more. GO

tuesday >

First POST: Shemails

Hillary Clinton stumbles on transparency; Jeb Bush chides her but he's too transparent; how Janet Napolitano got around that pesky gov't email rule; meanwhile, New York puts expiration dates on state workers' emails; and much, much more! GO

monday >

First POST: Outings

"Snowdenites" may have the "upper hand" in surveillance politics; ten lessons from the "underdog" net neutrality win; "Europtechnopanic"; ISIS threatens Twitter founder; and much, much more. GO

friday >

First POST: Revisions

Tim Wu says we shouldn't be so pessimistic about lobbying; Obama writes a thank you note to reddit; Ted Cruz wants to be the Uber of politics; Llamas!; and much, much more. GO

thursday >

First POST: Impossibles

The FCC vote; a proxy Democratic primary battle in Chicago; Gov Andrew Cuomo begins deleting all state employee emails more than 90 days old; men talking about women in tech; and much, much more. GO

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