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The Republican Master of Offbeat Viral Video Strikes Again for Huntsman

BY Nick Judd | Friday, July 22 2011

ClickZ's Kate Kaye talks with Jon Huntsman's media consultant, Fred Davis, about the short — and, frankly, odd — web videos that are the centerpiece of Huntsman's web presence:

"Jon just talks in the videos - no scripts, notes, etc. He's naturally informed and comfortable in his own skin," noted Davis, whose firm produced Huntsman's videos and all branding elements associated with the campaign. According to Davis, Huntsman has a "special team" devoted to digital work, though most of the digital staff are not based at the campaign's Orlando headquarters.

Davis is a bit of a weird-videos guru; he had a hand in the "One Tough Nerd" video from Michigan Gov. Rick Snyder's 2010 campaign and the infamous "Demon Sheep" video that created buzz for Republican Senate candidate Carly Fiorina during her unsuccessful campaign to unseat Barbara Boxer.