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Palin Upgrades SarahPAC Site

BY Nancy Scola | Monday, April 18 2011

Politico's Andy Barr reports:

Sarah Palin rolled out a new website for her PAC on Monday with significantly more content and features, along with a vehicle for Palin to start gathering email addresses and information from her supporters.

The new site, sarahpac.com, is a necessary step if Palin intends to run for president and for the first time gives her organization the ability to interact with her supporters by providing a centralized location to collect data and solicit donations. Though Palin maintains a staff of several seasoned political hands, she had yet to build out some of the basic needs of a political organization — including an email list

Sure, a spruced up site could be groundworking-laying for a presidential bid. But the ability to build up an email list and coffers is also simply a part of staying politically relevant these days.