Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

Obama '12 Has Its Digital Director

BY Nancy Scola | Tuesday, May 10 2011

Teddy Goff; photo source: Blue State Digital

Teddy Goff will lead the digital efforts of the 2012 Obama campaign, says a campaign source, confirming chatter that has been floating around in online politics circles.

Goff's title with Obama '12 will be Digital Director, says the campaign. The position mirrors what in 2008 was considered a new media director role, but this time around the campaign is shying away from the "new media" terminology and embracing "digital" as an umbrella term. The new media director from 2008, Joe Rospars, is back for another cycle, but in the role of Chief Digital Strategist, as we've previously reported. Michael Slaby, another '08 vet, has been named Chief Integration and Innovation Officer, charged with making sure that every aspect of the campaign is making use of digital technologies.

Goff has been serving as Associate Vice President for Strategy in the New York City office of Blue State Digital, the firm co-founded by Rospars that was instrumental in the 2008 campaign's online efforts. According to his BSD bio, Goff, a Yale graduate, directed state-level new media for more than 25 states during the 2008 race. He also worked on the Obama-Biden presidential transition and in the launch of the Obama administration's WhiteHouse.gov.

Blue State Digital has a 2009 Q&A with Goff in which he discusses his approach to digital politics.

News Briefs

RSS Feed friday >

First POST: Scotched

Why conservatives should back net neutrality; how big data may damage civil rights; the ways Silicon Valley start-ups are exploiting freelance workers; and much, much more. GO

thursday >

First POST: Resets

Apple's new iOS8 promises greater user privacy; Occupy Wall Street three years later; how tech may tilt the Scotland independence vote; and much, much more. GO

wednesday >

First POST: Connecting the Dots

Take Back the Tech grades Facebook, Twitter, et al, on transparency; MayDay PAC founder Lawrence Lessig talks about getting matched funds; and much, much more. GO

tuesday >

First POST: Splits

USA Freedom Act divides Internet activists; Julian Assange's Reddit "Ask Me Anything"; New York's pro-net-neutrality protest; and much, much more GO

monday >

After Election Loss, Teachout and Wu Keep Up Net Neutrality and Anti-Comcast Merger Campaign

The Teachout/Wu campaign may have lost, but their pro net-neutrality campaign continued Monday as both former candidates participated in a rallly in New York City marking the final day to comment on the Federal Communications Commission's Internet proposals and kept up their pressure on Governor Andrew Cuomo. GO

More