Obama '12 Has Its Digital Director
BY Nancy Scola | Tuesday, May 10 2011
Teddy Goff will lead the digital efforts of the 2012 Obama campaign, says a campaign source, confirming chatter that has been floating around in online politics circles.
Goff's title with Obama '12 will be Digital Director, says the campaign. The position mirrors what in 2008 was considered a new media director role, but this time around the campaign is shying away from the "new media" terminology and embracing "digital" as an umbrella term. The new media director from 2008, Joe Rospars, is back for another cycle, but in the role of Chief Digital Strategist, as we've previously reported. Michael Slaby, another '08 vet, has been named Chief Integration and Innovation Officer, charged with making sure that every aspect of the campaign is making use of digital technologies.
Goff has been serving as Associate Vice President for Strategy in the New York City office of Blue State Digital, the firm co-founded by Rospars that was instrumental in the 2008 campaign's online efforts. According to his BSD bio, Goff, a Yale graduate, directed state-level new media for more than 25 states during the 2008 race. He also worked on the Obama-Biden presidential transition and in the launch of the Obama administration's WhiteHouse.gov.
Blue State Digital has a 2009 Q&A with Goff in which he discusses his approach to digital politics.