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Newt Gingrich's Google Ad Buy Jumps the Cain Train

BY Miranda Neubauer | Thursday, December 1 2011

Politico's Morning Score notes that Newt Gingrich is running ads on web searches for news about Herman Cain in Iowa and New Hampshire with the message "Support the Candidate that can win."

In terms of web searches, that could be a successful move by Gingrich. Google Insights shows that within the past week, searches for Newt Gingrich have risen above searches for Herman Cain in both Iowa and New Hampshire.

But when it comes to searches only in the category of news, there are still significantly more searches for Cain than for Gingrich in both states.