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New York's Mayor Bloomberg Gets His @MayorEmanuel: @ElBloombito

BY Nick Judd | Tuesday, August 30 2011

Mayor Michael Bloomberg has a limited command of the Spanish language and no compunctions about showing it off, two traits he revealed again to the world during his series of press conferences about Hurricane Irene. After watching Bloomberg stumble through a few lines of Spanish during one such presser, stay-at-home Inwood mom Rachel Figueroa-Levin decided Hizzoner was due for some ribbing — and the Twitter account @ElBloombito was born, a process my friend and colleague Emily Anne Epstein chronicles in an item for Metro New York:

“I was stuck in my apartment watching Hurricane Irene updates and Bloomberg started speaking Spanish,” explains creator Rachel Figueroa-Levin, 25. “It was really funny.”

Figueroa-Levin, a self-proclaimed “Jewyorican,” started tweeting on Aug. 27 with an instant classic: “Hola Newo Yorko! El stormo grande is mucho dangeroso!”

“Spanglish is hard to pull off if you’re not Latin,” she said, adding: “I think it’s good that he tries.”

Bloomberg even referred to his online alter ego yesterday at a press conference.

“My Spanish skills, I can tell you, get better little by little, but it’s difficult — I’m 69,” he said, en Espanol, in his trademark monotone accent, responding to a reporter’s question about the Twitter character. “It’s difficult to learn a new language.”

Not only did Bloomberg respond to the question, but his Twitter feed also gamely linked to a video of his response for Figueroa-Levin's benefit.

At Personal Democracy Forum 2011, @MayorEmanuel creator Dan Sinker floated a sort of theory of inevitable parody.

"For every Osama bin Laden death we get an Osama in Hell," Sinker said. "For every quasi-presidential candidate we get a Fake Sarah Palin ... and for every public event that captures some media attention whether it's the rapture or an escaped snake there's a Bronx Zoo Cobra ... and for every politician, large or small, there's a Mayor Emanuel waiting in the wings."

Called it, I guess.