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Jon Huntsman's Very Good Twitter Day

BY Micah L. Sifry | Friday, August 19 2011

It may not mean much for Jon Huntsman's dark horse candidacy, but his tweet yesterday stating his belief in evolution and global warming science has earned a whopping 3,600 re-tweets. According to Adam Green of 140Elect.com, that's a new record for the GOP field and tops Sarah Palin's best tweet by more than 50%. Green writes:

What’s the value of a hot tweet and tons of retweets? It translates directly into new followers, and new followers are a chance for a candidate to reach more people with fundraising requests. Yesterday @JonHuntsman gained 4,275 followers. The only candidate to ever top that in a single day was Rick Perry on his announcement day. Huntsman managed to increase his total follower count by 32% with just 90 characters, making it the most effective tweet we’ve ever seen from a politician.

To be sure, some of the people RTing @jonhuntsman did so to ridicule the rest of the Republican field, along the lines of @justinmy, who tweeted, "Huntsman is a maverick in GOP because he believes in science. And consequently, has no chance to win nomination..."

But Huntsman's 90 characters -- can we call this a sound-tweet? -- also earned him several column inches of mainstream coverage from papers like the New York Times, which noted that his statement was a deliberate effort at distancing from newcomer Rick Perry, who has expressed his disbelief in global warming. All in all, a very good day for Huntsman online and off.

News Briefs

RSS Feed friday >

First POST: Net Effects

Ballooning digital campaign teams; early registration deadlines kept millions of people from voting in 2012; love letters to Obamacare; and much, much more. GO

thursday >

First POST: Data-Driven

Get to know Clinton's digital team even better; Ted Cruz election announcement-related fundraising offers peak into the coming data-driven campaign arms race; New York City launches online community engagement pilot program called IdeaScale; and much, much more. GO

wednesday >

First POST: Too Much Information

Will Facebook become the Walmart of News?; Hillary Clinton's digital team; how easy it is to get your hands on 4.6 million license plate scans; and much, much more. GO

tuesday >

First POST: Firsts

Political reporters use Yik Yak to pep up stories about Ted Cruz's campaign announcement; The New York Times, Buzzfeed and National Geographic may agree to let Facebook host their news on its servers; Google fiber users to soon get targeted television ads; and much, much more. GO

monday >

First POST: Cowed

TedCruz.com for president; Meerkat fever; who does Facebook work for (probably not you); Medium, "the billionaire's typewriter"; and much, much more. GO

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