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The Great, or Not So Great, 140-Character "Save My Debit Card" Debate

BY Nancy Scola | Friday, April 22 2011

ProPublica's Marian Wang makes the case that the tweeters participating in the "Save My Debit Card" campaign that was launched yesterday by a coalition of banks don't really understand the impact of the Dodd-Frank financial reform bill's mandated transaction fee capping as well as they might think they do. The banks, naturally, are of a different mind. Whatever the truth of the policy debate, the episode is a reminder that while you can start a hashtag, once you release it into the world, it's no longer yours: tweeters are using #savemydebitcard to link back to Wang's critique of the banks' Twitter campaign.