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Google Analytics Reveal an Unreported Homicide

BY Nick Judd | Thursday, May 5 2011

In Washington, D.C., Homicide Watch D.C. editor Laura Amico noticed something odd in her Google Analytics reports yesterday: People were coming to her site looking for "20 year old male killed on fort stanton se may 4."

But she wasn't aware of anything that happened that day — yet. An ensuing scouring of social media to cross-reference other searches and status updates gave her enough information to prise a statement from the police regarding the death of Aphozo Epps, who was stabbed to death on May 4.