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Former Threadless CTO Now Obama's

BY Nancy Scola | Thursday, June 2 2011

Photo credit: TechCocktail

The Obama '12 campaign has confirmed its hiring of a chief technology officer, reports the Chicago Tribune's Melissa Harris. (via Ben Smith) Harper Reed is the former CTO of the collaborative t-shirt shop Threadless, writes Harris:

Reed, whom the campaign declined to make available for an interview, left Threadless in 2009. He spent several months helping Texas-based Rackspace, a website-hosting company. As for the remainder of 2010, Reed wrote on his blog that he did his "best to avoid deliverables and not have a day to day job," so he could spend time learning about "startups, venture capital and the business of business."

One bit of Harris's write up of Reed that jumps out is where she notes his interest in "personal informatics" -- as in, tracking sleep patterns and weight fluctuations. We've talked about how social metrics might factor into the Obama field operation, and it will be fun to keep an eye on how 2012 campaigns try to extract information and advantage from the sort of personal data it can collect from, and on, supporters.

(Yes, also, Reed wears ear tunnels and has been known to sport complicated hair. But that seems neither here nor there.)