Facebook Says Tiny Ads Don't Make for Good Disclosure
BY Nancy Scola | Wednesday, May 11 2011
Facebook is telling the FEC that the design of its ads isn't welcoming to campaign disclosures, reports Politico's Jennifer Epstein:
The company says it has made a conscious decision to keep the ads on its site small and less obtrusive to the user experience, and does not want to take away from that experience or penalize campaign advertisers. “Facebook gives a wide range of candidates and causes a voice where they would otherwise not be able to afford one through more traditional political advertising,” spokesman Andrew Noyes said in a statement to POLITICO. “We encourage the FEC to consider these benefits and other fundamental differences between some online ad formats and newspaper and TV advertising.”