Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

Facebook Rolls Out Ad Targeting By ZIP Code

BY Nick Judd | Thursday, August 11 2011

Within the next week, all Facebook advertisers will be able to target U.S. users by ZIP code, the company announced today.

The news comes to us by way of the Republican political communications firm Engage, but Facebook spokesman Andrew Noyes just confirmed it to us. (Not before the blog of Politico's Ben Smith and ClickZ's Kate Kaye had picked it up, however. So — credit where it is due.)

The folks at Engage seem to think this is a big deal. Here's one reason why: Congressional districts are not sliced up by city or county, two other criteria that advertisers can use when users declare their location to Facebook. Adding ZIP code targeting gives another level of granularity to advertisers who want to reach folks in a given district who aren't wearing any other obvious bull's-eye, such as having "liked" a particular politician or issue. This could be a big help to people working on 2012 campaigns, making it easier for them to spend advertising dollars more efficiently. Of course, congressional districts don't always map to ZIP codes, either — but it makes trying to reach people in a small area that much cheaper.

Noyes says Facebook is still perfecting the feature, but it is already on its way to everyone who targets U.S. Facebook users. It'll be available both for ad products and sponsored stories.

News Briefs

RSS Feed friday >

First POST: Overreaching

Why the FCC balked at the Comcast-TimeWarner deal; Sheryl Sandberg wants Hillary Clinton to lean into the White House; the UK's Democracy Club brings a lot more information to election season; and much, much more. GO

thursday >

First POST: Ownership

"Tell us more about your bog"; the shrinking role of public participation on campaign websites; "Aaron's Law" has been reintroduced in Congress; is the Comcast-TimeWarner merger on its last legs?; and much, much more. GO

wednesday >

First POST: Bush League

Presidential candidates hiding behind Super PACs; what this means for American democracy; demos at the White House; a demand for Facebook to be more open about news in the newsfeed; and much, much more. GO

tuesday >

First POST: Glass Half Full

A new Pew study on open government data in the US; the FOIA exemption ruffling transparency advocates' feathers; social media bot farms; and much, much more. GO

monday >

First POST: Zucked Up

Mark Zuckerberg responds to criticism of "zero rating" Facebook access in India; turning TVs into computers; how Facebook is changing the way UK users see the upcoming General Election; BuzzFeed's split priorities; a new website for "right-of-center women"; and much, much more. GO

More