Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

Facebook Rolls Out Ad Targeting By ZIP Code

BY Nick Judd | Thursday, August 11 2011

Within the next week, all Facebook advertisers will be able to target U.S. users by ZIP code, the company announced today.

The news comes to us by way of the Republican political communications firm Engage, but Facebook spokesman Andrew Noyes just confirmed it to us. (Not before the blog of Politico's Ben Smith and ClickZ's Kate Kaye had picked it up, however. So — credit where it is due.)

The folks at Engage seem to think this is a big deal. Here's one reason why: Congressional districts are not sliced up by city or county, two other criteria that advertisers can use when users declare their location to Facebook. Adding ZIP code targeting gives another level of granularity to advertisers who want to reach folks in a given district who aren't wearing any other obvious bull's-eye, such as having "liked" a particular politician or issue. This could be a big help to people working on 2012 campaigns, making it easier for them to spend advertising dollars more efficiently. Of course, congressional districts don't always map to ZIP codes, either — but it makes trying to reach people in a small area that much cheaper.

Noyes says Facebook is still perfecting the feature, but it is already on its way to everyone who targets U.S. Facebook users. It'll be available both for ad products and sponsored stories.

News Briefs

RSS Feed thursday >

First POST: Resets

Apple's new iOS8 promises greater user privacy; Occupy Wall Street three years later; how tech may tilt the Scotland independence vote; and much, much more. GO

wednesday >

First POST: Connecting the Dots

Take Back the Tech grades Facebook, Twitter, et al, on transparency; MayDay PAC founder Lawrence Lessig talks about getting matched funds; and much, much more. GO

tuesday >

First POST: Splits

USA Freedom Act divides Internet activists; Julian Assange's Reddit "Ask Me Anything"; New York's pro-net-neutrality protest; and much, much more GO

monday >

After Election Loss, Teachout and Wu Keep Up Net Neutrality and Anti-Comcast Merger Campaign

The Teachout/Wu campaign may have lost, but their pro net-neutrality campaign continued Monday as both former candidates participated in a rallly in New York City marking the final day to comment on the Federal Communications Commission's Internet proposals and kept up their pressure on Governor Andrew Cuomo. GO

friday >

NYC Politicians and Advocacy Groups Say Airbnb Misrepresents Sharing Economy

A coalition of New York election officials and affordable housing groups have launched an advocacy effort targeting Airbnb called "Share Better" that includes an ad campaign, a web platform, and social media outreach. GO

First POST: Data Dumps

The Internet Slowdown's impact on the FCC; Uber drivers try to go on strike; four kinds of civic tech; and much, much more. GO

More