Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

Facebook Rolls Out Ad Targeting By ZIP Code

BY Nick Judd | Thursday, August 11 2011

Within the next week, all Facebook advertisers will be able to target U.S. users by ZIP code, the company announced today.

The news comes to us by way of the Republican political communications firm Engage, but Facebook spokesman Andrew Noyes just confirmed it to us. (Not before the blog of Politico's Ben Smith and ClickZ's Kate Kaye had picked it up, however. So — credit where it is due.)

The folks at Engage seem to think this is a big deal. Here's one reason why: Congressional districts are not sliced up by city or county, two other criteria that advertisers can use when users declare their location to Facebook. Adding ZIP code targeting gives another level of granularity to advertisers who want to reach folks in a given district who aren't wearing any other obvious bull's-eye, such as having "liked" a particular politician or issue. This could be a big help to people working on 2012 campaigns, making it easier for them to spend advertising dollars more efficiently. Of course, congressional districts don't always map to ZIP codes, either — but it makes trying to reach people in a small area that much cheaper.

Noyes says Facebook is still perfecting the feature, but it is already on its way to everyone who targets U.S. Facebook users. It'll be available both for ad products and sponsored stories.

News Briefs

RSS Feed friday >

First POST: Revisions

Tim Wu says we shouldn't be so pessimistic about lobbying; Obama writes a thank you note to reddit; Ted Cruz wants to be the Uber of politics; Llamas!; and much, much more. GO

thursday >

First POST: Impossibles

The FCC vote; a proxy Democratic primary battle in Chicago; Gov Andrew Cuomo begins deleting all state employee emails more than 90 days old; men talking about women in tech; and much, much more. GO

wednesday >

First POST: Off the Books

Chicago's "black site"; The New York Times reports "little guys" like Tumblr and Reddit have won the fight for net neutrality but fails to mention Free Press or Demand Progress; Hillary Clinton fan products on Etsy to inspire campaign slogans?; and much, much more. GO

tuesday >

First POST: Challenges

How Silicon Valley donors are thinking about Hillary Clinton 2016; Yahoo's security chief locks horns with the head of the NSA; Instagram location data catches a Congressman with his hand in the till; and much, much more. GO

monday >

First POST: Bows

CitizenFour wins best doc; Ken Silverstein resigned from First Look Media and took to Facebook to vent; why we need more Congressional staffers; who profits from the net neutrality debate; banning PowerPoint presentations; and much, much more. GO

More