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The Evolution of a Social Fundraising Platform: Piryx Relaunches as Rally.org

BY Nick Judd | Thursday, June 16 2011

This morning, Piryx co-founder Tom Serres announced that the company will completely relaunch as Rally, supporting a refocused version of the platform.

Piryx, one of a new breed of social fundraising platforms that launched between 2008 and 2010, caught our attention last year because it brought lessons from more nonprofit-oriented platforms like Kimbia and Click & Pledge into the world of political fundraising. Because it offered an API, opened a marketplace for developers to peddle their own extensions, and actively marketed itself to an audience that included campaigns and small nonprofits as well as traditional organizations, it promised to stir things up in the way people raised money online.

"Brand spank'n new platform," Serres wrote to me today in an email. He added that the platform has "a stronger orientation on the concept of turning Fans into Fundraisers," the company's new slogan.

That, he wrote, and it's easier to spell.

One of Piryx's core features has always been the ability to track incoming donations in real-time — a leg up on other social fundraising platforms, which get their name from generating links and widgets that supporters can sprinkle around the web. Serres says that Rally is refocused around helping causes better understand what messages and initiatives are getting traction.

The company's client list has grown dramatically. It began with a handful of organizations in March 2009, Serres says, and was serving over 3,000 clients by the end of fiscal year 2010.

"Today," he wrote, "Piryx is growing by over 1,000 orgs a month."

TechCrunch reports that the company, which is rebranding as Rally and said in an email to customers that it would be migrating existing users to the new platform over time, has also completed a successful funding round. Serres tells me the company is hiring designers and Ruby developers, and opening up new digs in a 10,000 square-foot space in San Francisco.