Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

The Evolution of a Social Fundraising Platform: Piryx Relaunches as Rally.org

BY Nick Judd | Thursday, June 16 2011

This morning, Piryx co-founder Tom Serres announced that the company will completely relaunch as Rally, supporting a refocused version of the platform.

Piryx, one of a new breed of social fundraising platforms that launched between 2008 and 2010, caught our attention last year because it brought lessons from more nonprofit-oriented platforms like Kimbia and Click & Pledge into the world of political fundraising. Because it offered an API, opened a marketplace for developers to peddle their own extensions, and actively marketed itself to an audience that included campaigns and small nonprofits as well as traditional organizations, it promised to stir things up in the way people raised money online.

"Brand spank'n new platform," Serres wrote to me today in an email. He added that the platform has "a stronger orientation on the concept of turning Fans into Fundraisers," the company's new slogan.

That, he wrote, and it's easier to spell.

One of Piryx's core features has always been the ability to track incoming donations in real-time — a leg up on other social fundraising platforms, which get their name from generating links and widgets that supporters can sprinkle around the web. Serres says that Rally is refocused around helping causes better understand what messages and initiatives are getting traction.

The company's client list has grown dramatically. It began with a handful of organizations in March 2009, Serres says, and was serving over 3,000 clients by the end of fiscal year 2010.

"Today," he wrote, "Piryx is growing by over 1,000 orgs a month."

TechCrunch reports that the company, which is rebranding as Rally and said in an email to customers that it would be migrating existing users to the new platform over time, has also completed a successful funding round. Serres tells me the company is hiring designers and Ruby developers, and opening up new digs in a 10,000 square-foot space in San Francisco.

News Briefs

RSS Feed today >

First POST: Unimaginable

How social media has changed Hong Kong's democracy movement; what the "sharing economy" isn't; Facebook's apology to LGBTQ users; and much, much more. GO

wednesday >

First POST: Outgassing

How Beijing is throttling expressions of solidarity with the Hong Kong democracy protests; is the DCCC going overboard with its online fundraising tactics?; SumOfUs's innovative new engagement metric; and much, much more. GO

tuesday >

With Vision of Internet Magna Carta, Web We Want Campaign Aims To Go Beyond Protest Mode

On Saturday, Tim Berners-Lee reiterated his call for an Internet Magna Carta to ensure the independence and openness of the World Wide Web and protection of user privacy. His remarks were part of the opening of the Web We Want Festival at the Southbank Centre in London, which the Web We Want campaign envisioned as only the start of a year long international process underlying his call to formulate concrete visions for the open web of the future, going beyond protests and the usual advocacy groups. GO

First POST: Lifestyles

Google's CEO on "work-life balance"; how CloudFlare just doubled the size of the encrypted web; Dems like Twitter; Reps like Pinterest; and much, much more. GO

monday >

First POST: Showdown

How demonstrators in Hong Kong are using mobile tech to route around government control; will the news penetrate mainland China?; dueling spin from Dems and Reps on which party's tech efforts will matter more in November; and much, much more. GO

friday >

Pirate MEP Crowdsources Internet Policy Questions For Designated EU Commissioners

While the Pirate Party within Germany was facing internal disputes over the last week, the German Pirate Party member in the European Parliament, Julia Reda, is seeking to make the European Commission appointment process more transparent by crowdsourcing questions for the designated Commissioner for Digital Economy & Society and the designated Vice President for the Digital Single Market. GO

First POST: Dogfood

What ethical social networking might look like; can the iPhone promise more privacy?; how Obama did on transparency; and much, much more. GO

More