Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

The Evolution of a Social Fundraising Platform: Piryx Relaunches as Rally.org

BY Nick Judd | Thursday, June 16 2011

This morning, Piryx co-founder Tom Serres announced that the company will completely relaunch as Rally, supporting a refocused version of the platform.

Piryx, one of a new breed of social fundraising platforms that launched between 2008 and 2010, caught our attention last year because it brought lessons from more nonprofit-oriented platforms like Kimbia and Click & Pledge into the world of political fundraising. Because it offered an API, opened a marketplace for developers to peddle their own extensions, and actively marketed itself to an audience that included campaigns and small nonprofits as well as traditional organizations, it promised to stir things up in the way people raised money online.

"Brand spank'n new platform," Serres wrote to me today in an email. He added that the platform has "a stronger orientation on the concept of turning Fans into Fundraisers," the company's new slogan.

That, he wrote, and it's easier to spell.

One of Piryx's core features has always been the ability to track incoming donations in real-time — a leg up on other social fundraising platforms, which get their name from generating links and widgets that supporters can sprinkle around the web. Serres says that Rally is refocused around helping causes better understand what messages and initiatives are getting traction.

The company's client list has grown dramatically. It began with a handful of organizations in March 2009, Serres says, and was serving over 3,000 clients by the end of fiscal year 2010.

"Today," he wrote, "Piryx is growing by over 1,000 orgs a month."

TechCrunch reports that the company, which is rebranding as Rally and said in an email to customers that it would be migrating existing users to the new platform over time, has also completed a successful funding round. Serres tells me the company is hiring designers and Ruby developers, and opening up new digs in a 10,000 square-foot space in San Francisco.

News Briefs

RSS Feed thursday >

NYC Open Data Advocates Focus on Quality And Value Over Quantity

The New York City Department of Information Technology and Telecommunications plans to publish more than double the amount of datasets this year than it published to the portal last year, new Commissioner Anne Roest wrote last week in an annual report mandated by the city's open data law, with 135 datasets scheduled to be released this year, and almost 100 more to come in 2015. But as preparations are underway for City Council open data oversight hearings in the fall, what matters more to advocates than the absolute number of the datasets is their quality. GO

Civic Tech and Engagement: Announcing a New Series on What Makes it "Thick"

Announcing a new series of feature articles that we will be publishing over the next several months, thanks to the support of the Rita Allen Foundation. Our focus is on digitally-enabled civic engagement, and in particular, how and under what conditions "thick" digital civic engagement occurs. What we're after is answers to this question: When does a tech tool or platform enable actual people to make ongoing and significant contributions to each other, to a place or cause, at a scale that produces demonstrable change? GO

More