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Data Geeks for Obama?

BY Nick Judd | Thursday, July 14 2011

Spotted: Obama for America's analytics department is staffing up on predictive modeling and data mining scientists and analysts:

We are a multi-disciplinary team of statisticians, predictive modelers, data mining experts, mathematicians, software developers, general analysts and organizers - all striving for a single goal: re-electing President Obama.

Using statistical predictive modeling, the Democratic Party's comprehensive political database, and publicly available data, modeling analysts are charged with predicting the behavior of the American electorate. These models will be instrumental in helping the campaign determine which voters to target for turnout and persuasion efforts, where to buy advertising and how to best approach digital media.

The job posting says that analysts will be using their data to work on both online and offline challenges.

(Via Alex Lundry)