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Dan Sinker, @MayorEmanuel, And Controlling the #$%@ Narrative

BY Nick Judd | Monday, June 6 2011

"If you have victorian morals," Dan Sinker began, "my talk is 15 minutes. So you might want to step out of the room for a bit."

With that, Sinker, the author of one of the most noteworthy political parodies in recent memory, embarked on an explanation of his extended joke about Chicago politics (and also, interns, farm animals, and the space-time continuum). But there was more at play than fun with Twitter — Sinker's talk, which concluded to loud applause, discussed not just narrative but how efforts to control narrative in the Internet age — even one of your own devising — are likely futile.

Here's the talk. It's worth watching.