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Adventures in Email

BY Nick Judd | Thursday, March 31 2011

The New Organizing Institute has just released a set of research results from years of experiments in optimizing email open rates:

Over the last two years, we’ve partnered with a half-dozen progressive advocacy groups to design, implement, and analyze experiments in their own email campaigns. We aimed to assist these organizations in determining which tactics yield the most value out of their e-mail list, whether that be opens and click-throughs, actions taken, donations, or list growth and retention. This program has included over five million emails sent to a combined 1.4 million individuals.

We’re making all of this research publicly available. We hope that this paper demystifies the process of running email tests and inspires you to answer big research questions with your own email programs!

The paper is available for download as a PDF.

News Briefs

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New Media Sites in Iran Blur Lines Between Citizen Journo, Professional Journo, & Activist

In 2010, Newsweek declared Iran the “birthplace of citizen journalism.” Iranian bloggers were hailed by Westerners as “brave” for their coverage of the aftermath of the disputed 2009 election. A 40-second video of the death of Neda Agha-Soltan during an anti-government protest won a prestigious George Polk Award, the first anonymously-produced work to be so honored. And then came the 2013 study “Whither Blogestan,” which sought to explain Iran's shrinking blogosphere. Of nearly 25,000 highly active and connected blogs in 2008 and 2009, only 20 percent were still online in September 2013.

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