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Adventures in Email

BY Nick Judd | Thursday, March 31 2011

The New Organizing Institute has just released a set of research results from years of experiments in optimizing email open rates:

Over the last two years, we’ve partnered with a half-dozen progressive advocacy groups to design, implement, and analyze experiments in their own email campaigns. We aimed to assist these organizations in determining which tactics yield the most value out of their e-mail list, whether that be opens and click-throughs, actions taken, donations, or list growth and retention. This program has included over five million emails sent to a combined 1.4 million individuals.

We’re making all of this research publicly available. We hope that this paper demystifies the process of running email tests and inspires you to answer big research questions with your own email programs!

The paper is available for download as a PDF.

News Briefs

RSS Feed thursday >

First POST: Creeping

Senator Al Franken's tough questions for Uber's CEO; how the NSA could make its phone metadata program permanent; global privacy groups launch a personal spyware catcher called Detekt; and much, much more. GO

Recreation.gov and other Govt Projects Move Toward Embracing New Digital Approach

A draft request for proposals for the revamping of Recreation.gov will include a requirement that reservation availability data be publicly accessible and that all proposals detail how they will enable third-party sales, as two members of the United States Digital Services have joined the government team overseeing the RFP, meeting some key demands of civic technologists and consumer oriented technology companies. GO

wednesday >

First POST: Ubermenschens

Surge-pricing in effect for Uber privacy violations; why "privacy" policies should be called "data usage" policies; pols silent on Uber mess; and much, much more. GO

tuesday >

First POST: Uber Falles

Uber exposed for plan to dig up dirt on journalist critics; sneaking a SOPA provision into the USA Freedom Act; high-speed free WiFi coming to NYC; and much, much more. GO

monday >

First POST: Differences

How to use Twitter to circumvent campaign coordination rules; the net neutrality debate keeps getting hotter; charting the gender balance at dataviz conference using dataviz; and much, much more. GO

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