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2012 Email is Your Best Friend? Sad Boyfriend? Lost Aunt?

BY Micah L. Sifry | Wednesday, September 28 2011

If you're on Barack Obama's email list, you've probably noticed how many of his subject lines seem highly familiar. "Put this on your car," "Frustrated," "This is actually pretty cool," and "How this dinner thing works," are all recent examples of subject lines the campaign has used. No doubt these subjects have been tested in advance and scored highly for open rates, but the treacly tone has led MentalFloss.com to make a quiz testing your ability to distinguish these real subject lines with messages "from my aunt," and Atlantic senior editor Garance Franke-Ruta has now piped up with a funny post comparing Obama to a "plaintive boyfriend worried about trying to save the relationship."

We'll keep an eye on whether those subject lines change in tone, but in the meantime--and in the interest of equal time--it might be worth nothing that Mitt Romney's email subject lines can get a bit plaintive too. "Who will you bring?" is the title of one he sent out yesterday, asking supporters to join in a contest whose winner(s) will get to travel with him for a day on the campaign trail. "Heads up" was the title of a recent email from his son Josh, and before that I got "Will you be my guest for a day in New Hampshire" and "Join me for a day on the road."

Seems like both sides are working to buddy up to voters, or at least crack open their emails, with messages that tone down the politics and try to play up a personal angle.

News Briefs

RSS Feed yesterday >

This Isn't What Political Air Time Usually Means

MoveOn.org is asking supporters for $150,000 in donations to fly a plane above high-dollar fundraisers for Mitt Romney with "a message that reminds voters how he represents his corporate and 1% donors." MoveOn previously hired a plane to fly over Romney's Liberty University graduation speech with the message "GOP = HIGHER SCHOOL DEBT." GO

There's a New $200 Million Fund for Super-High-Speed Broadband Projects

An initiative to build and test gigabit-speed broadband networks is set to fund up to six next-generation Internet access projects across the country, fueled by a new $200 million broadband development funding program, Gigabit Squared and Gig.U announced this morning. GO

New Rice University Paper Chronicles Impact of the Internet On U.S. Foreign Policy

We all know that the Internet has transformed the way that the United States conducts diplomacy, and the way that it views national security, but where should we look to find evidence of this? This is the wide-ranging subject matter of a new paper published on Tuesday by Rice University's Baker Institute for Public Policy. The paper provides a round-up of some of the major turns of events between 2005 and 2011 in the realms of Internet governance, the development of online public diplomacy at the State Department, the evolution of the Internet-fueled Arab Spring, and the establishment of the shadowy U.S. Cyber Command in Fort Meade, Maryland, among other things. GO

Messin' with Lamar Smith, Revisited

Remember that grassroots fundraising campaign to put a "Don't Mess with the Internet" billboard in the home district of Rep. Lamar Smith, Republican of Texas and sponsor of the controversial Stop Online Piracy Act? All of the money required came in, and Fight for the Future, the advocacy group opposing more stringent copyright protections online, writes that the billboard went up. GO

Republican National Convention Organizers Sever Ties With Becki Donatelli's Campaign Solutions

After eight years producing online content for the Republican National Convention, GOP web consultant Becki Donatelli's Campaign Solutions is off of the project. "Campaign Solutions was retained to help develop our convention website and digital strategy, but they are no longer involved in convention planning," James Davis, the convention's communications director, told techPresident Tuesday. It's unclear what precipitated the of the relationship between the convention organizers and Campaign Solutions, which has been producing the online component of the event since 2004. But Donatelli's name surfaced in a controversial anti-Obama ad pitch sent to a Super PAC backed by TD Ameritrade founder Joe Ricketts, which appeared in its entirety in the Times last week. Ricketts has since disavowed the proposal and Donatelli has denied any involvement. GO

PD+ This Thurs 1pm: Thriving Online With Howard Rheingold

I'm really looking forward to talking with author Howard Rheingold this Thursday on the next PD+ teleconference. His new book, Net Smart, is a concise and thoughtful guide to understanding and making the most of the hyper-networked, always-on, firehose of information and distraction that is the contemporary experience of anyone who uses ... GO

City of Joplin, Mo. Launches New Online Center Ahead of Tornado's Anniversary

The city of Joplin, Missouri launched its new web site over the week-end ahead of the May 22 anniversary of the massive tornado that devastated the city and killed 161 people. The new site enables Joplin citizens to sign up for emergency alerts via text message, e-mail and RSS. In addition to those alerts, individuals can also sign up for ... GO

In Virginia, City Council Debates to Include Questions Posed Online

The Alexandria Democratic Party in Alexandria, Virginia has partnered with online civic engagement platform ACTion Alexandria to include questions solicited in an online forum in the final Democratic primary debate for a City Council election there on June 4, ahead of the June 12 election, according to a statement released by the group. ACTion Alexandria hopes to work with both parties during the general election.

Participants in the project can add questions to the forum, or vote on questions that have already been posed, although each user is only given three votes to distribute. Users are also encouraged to use their real names. Questions submitted so far hit on topics ranging from broadband access to a ban on food trucks in the city.

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