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How "Big Data" And Behavioral Science Powered Progressive Groups in 2012

BY Sarah Lai Stirland | Saturday, November 10 2012

An October canvas in Richmond, ViA. Photo: Flickr/AFL-CIO

Exclusively for Personal Democracy Plus subscribers: The Obama campaign wasn't the only center of data-driven, technology-enabled field work on the left. Groups like MoveOn and the AFL-CIO's super PAC, Worker's Voice, also used the Internet to leverage their understanding of behavioral psychology and user-generated content into a massively scaled persuasion and get-out-the-vote effort. Read More

Further Down the Ballot, Little Love for a "Social Voting" Tool

BY Sarah Lai Stirland | Monday, November 5 2012

Rachel Norton, a vice president of the San Francisco Board of Education, says Votizen's interface "leaves a lot to desired."

The idea that new tools could make voting social has taken off among high-level campaigns that understand the power of one-to-one connections online. But at the grassroots, where Votizen's co-founders hope to grow most of their clients, this seed of an idea has yet to sprout. Read More

Pre-Facebook IPO, Here's Where Shareholders Put their Political Cash

BY Sarah Lai Stirland | Friday, February 3 2012

Facebook's Mark Zuckerberg Says Its Mission Is To "Make The World More Open And Connected."

Facebook's initial public offering is in the works and the company is already gearing up to exert the kind of influence in Washington that one might expect from a publicly held firm. With a political action committee for the company already in place, here's a look at some of the politicians who might benefit from the rising fortunes of Facebook's early investors, based on those investors' past political contribution habits as reported by OpenSecrets. Read More